Listen. Ask. Solve.

Why do we use cost per spot for cable and not CPP?

Posted by on Nov 19, 2013 in Radio and Cable, Smartpedia | 0 comments

When planning and buying cable, we look at the cost per spot and not CPP because cable is planned on a system-by-system basis and not on an entire market level. Cable systems do not have ratings within the individual systems so the cost per spot basis is the most accurate metric to base costing off of when ratings cannot be factored in.

Leave a Reply

Your email address will not be published. Required fields are marked *