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What does RON mean?

Posted by on Nov 21, 2013 in Digital, Smartpedia | 0 comments

RON stands for run-of-network and is way that digital advertising can be purchased across a network. In a RON ad buy an ad network positions ads across the sites it represents at its own discretion, according to available inventory. The advertiser usually forgoes premium positioning in exchange for more advertising weight at a lower CPM. This type of advertising is useful in buys where scale of reach and awareness are important.

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