Creigh Deeds first went up on the air back in May 2009 for the Democratic Primary. He was up on air for four weeks, from 5/11-6/9 and spent $1.2 million on broadcast and cable advertising in the Norfolk, Richmond, Roanoke, and Tri-Cities markets. Terry McAuliffe has been up on air for the Democratic Primary since January 2009, spending a total of $2.1 million from 1/27-6/9.
Bob McDonnell also went up on air in May, although he had no primary election to win. He went up the week of 5/11, one week after Deeds. McDonnell placed $2.3 million in statewide broadcast and cable (including DC) from 5/11-7/3.
Each candidate stayed off air for the month of July, and the majority of August. Both Deeds and McDonnell went back up on air on 8/25 in Charlottesville, Harrisonburg, Norfolk, Richmond, Roanoke, and Tri-Cities broadcast and cable. Each candidate began placing advertising in the Washington, DC market the week of 9/7, and continually ran statewide advertising until election day.
Creigh Deeds placed a total of $7.4 million in broadcast and cable advertising for the General Election (8/25-11/3). Deeds placed a grand total of $8.7 million in broadcast and cable for the entire election since 5/4. Bob McDonnell placed a total of $7.2 million broadcast and cable advertising for the General Election (8/25-11/3). McDonnell placed a grand total of $9.5 million in broadcast and cable for the entire election since 5/11.
This chart details how much money each candidate has spent by week, by market for the entire election.