Posts Tagged ‘virginia common sense’

Seven Weeks Until Election Day in Virgina

Tuesday, September 15th, 2009

The gubernatorial candidates have continued advertising for the week of 9/15-9/21, with seven weeks to go until Election Day. Take a look at the maps below to gain an idea of where the candidates are spending their money.

This chart details how much money each candidate and issue group has placed in each market since the week of 8/25, and show the grand total of spending since 5/11.

Deeds placed a total of $630k in statewide broadcast and cable for 9/15-9/21. He placed $512k of the total sum in broadcast, and he placed $117k of the total sum in the cable networks CNN, ESPN, TLC, AEN, DISC, HGTV, LIF, TBS, TNT, USA, BRVO, MNBC. You can view his ads here. Below is a heat map that shows Deeds’ spending in each DMA.

deeds91592121

Click here to see a full size version of the map.

McDonnell placed a total of $602k in statewide broadcast and cable for 9/14-9/20. He placed $482k of the total sum in broadcast, and he placed $119k of the total sum in the cable networks CNN, AMC, ESPN, LIF, FOOD, FXNC, HGTV, HIST, SPK, TNT, TWC. You can view his new ad, “Protect”, here. Below is a heat map that shows McDonnell’s spending in each DMA.

mcdonnell91492021

Click here to see a full size version of the map.

Virginia Common Sense placed a total of $237k in broadcast and cable for 9-10-9/18. They placed $248k of the total sum in broadcast, and they placed $38k of the total sum in cable. Below is a heat map that shows Virginia Common Sense’s spending in each DMA. Click on the map to expand.

vacs-91091821

Click here to see a full size version of the map.

McDonnell and Deeds Hit Northern Virginia Airwaves

Thursday, September 3rd, 2009

north-virginia

With two months to go until Election Day, both Bob McDonnell and Creigh Deeds’ advertising campaigns have launched into full swing with ads scheduled to start airing in the Washington, DC market the week of 9/7-9/14.

McDonnell placed a statewide total of $488k in broadcast and cable for 9/7-9/14. He placed $399k of the total sum in broadcast, and $88k of the total sum in cable.

Deeds placed a statewide total of $573k in broadcast and cable for 9/7-9/14. He placed $472k of the total sum in broadcast, and $100k of the total sum in cable.

Each candidate had previously placed two week’s worth of broadcast and cable advertising in all other markets in Virginia before entering the DC market. McDonnell has spent a total of $828k in broadcast and cable advertising since 8/25, while Creigh Deeds has spent a total of $1.1 million since 8/25. Virginia Common Sense has spent at least $709k in broadcast and cable advertising for 8/26-10/1.

This chart compares the total dollars spent between each candidate and issue group from 8/31 onwards.

Having entered into the Northern Virginia area, each campaign can expect to spend a much more significant amount of more campaign dollars on advertising each week.

VA: And They’re Off!

Wednesday, August 26th, 2009

state-flag-virginia

After a two month silence since the end of the primary election in June, this week Creigh Deeds, Bob McDonnell, and the GOP issue group Virginia Common Sense have reemerged on the airwaves, placing new broadcast and cable advertising schedules in Virginia for 8/25-8/31. With ten weeks to go until the general election, how will each candidate allocate his campaign dollars in advertising?

Deeds placed a total of $247k in broadcast and cable this week (8/25-8/31) in all markets except for Washington, DC. He placed $183k of the total sum in broadcast, and $64k of the total sum in cable. His new ad can be viewed here. *Update: Deeds extended his flight to 9/2, placing an additional $148k in broadcast and cable. This brings his total dollars spent on advertising for 8/25-9/2 to $395k.

McDonnell placed a total of $141k in broadcast and cable this week (8/25-8/31) in all markets except for Washington, DC. He placed $107k of the total sum in broadcast, and $34k of the total sum in cable. His new ad can be viewed here. McDonnell placed another $189k in advertising for 8/31-9/6. This brings his total dollars spent on advertising for 8/25-9/6 to $331k.

Finally, Virginia Common Sense, a republican issue group, has also placed buy for $262k for 8/26-8/31 in broadcast and cable this week as well. Their ad can be viewed here.

This chart compares this week’s spending between the two gubernatorial candidates.

Each candidate placed the bulk of his advertising dollars in the Norfolk, Richmond, and Roanoke markets. Northern Virginia will most likely have to wait a while before receiving any ads in their expensive market.