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Smart Media Group

Our name is our pledge. Smart Media Group is an intelligent media planning, buying and communications agency with deep expertise across all media platforms. Creative, driven and independent, our proprietary tools help to keep us informed so we can act with certainty to achieve your business goals. Our approach is simple: Listen.Ask.Solve.

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Herman Aparicio

Herman Aparicio

Media Planner

    Michele Brooks

    Michele Brooks

    Senior Media Buyer

    Patricia Dome

    Patricia Dome

    Senior Media Buyer

      Tommy Downs

      Tommy Downs

      Digital Media Director




        Anthony Garrido

        Anthony Garrido

        Traffic Manager

          Carolyn Good

          Carolyn Good

          Senior Media Buyer

            Hope Greenblatt

            Hope Greenblatt

            Senior Media Buyer

              Evelyn Hobson

              Evelyn Hobson

              Financial Controller




              Jake Holm

              Jake Holm

              Media Analyst

                Julie Keane

                Julie Keane

                Media Director

                Lauren Klaserner

                Lauren Klaserner

                Director of Client Services

                Nimrat Nannan

                Nimrat Nannan

                Executive Assistant




                  Lindsay Ragghianti

                  Lindsay Ragghianti

                  Director of Government Business Development

                  Maureen Reilly

                  Maureen Reilly

                  Senior Media Analyst

                  Kyle Roberts

                  Kyle Roberts

                  President

                  Sarni Rosen

                  Sarni Rosen

                  Senior Media Buyer




                    Susan Scrimshaw

                    Susan Scrimshaw

                    Senior Media Buyer

                      Nick Stapleton

                      Nick Stapleton

                      Media Analyst

                        Mandie Suits

                        Mandie Suits

                        Deputy Media Director

                        Paul Winn

                        Paul Winn

                        Chief Operating Officer

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                        Our Blog

                        2014 Midterm Elections

                        The 2014 election cycle has made history for being the most expensive midterm election to date. As of October 31st, the top 10 senate races saw over $428 million dollars spent on television and radio advertising during the general election. Recent legal rulings such as Citizens United has brought great attention to campaign funding. Yet, among all the headlines and media buzz the 2014 Midterms show that neither side of the political aisle have a clear spending advantage. Of the $428 million, 53.7% was spent by Republican candidates and interest groups compared to the $197.6 million placed by Democrat candidates and groups.

                        Among the top 10 2014 races North Carolina’s battle between Senator Hagan and Speaker Tillis saw the most media dollars at $80.5 million $40.6 million supporting Hagan’s bid for re-election and $39.9 million supporting Tillis. Independent Greg Orman’s challenge to Senator Roberts’ seat in Kansas rounds out the bottom of the list at $17.4 million ($9.1 million for Team Roberts and $8.3 million for Team Orman). Both parties have been active in North Carolina since the early summer of 2014 while Kansas started to see heavy spending at only the beginning of October.

                        As we have seen, interest groups, whether out-of-state or in-state, have played a significant role in many races. $310 million of the total $428 million, over 72%, was purchased by non-candidate groups. Colorado’s race between Senator Udall and Representative Gardner saw the largest difference in the two parties interest group spending, $9 million. Republicans groups placed $29.7 million compared to the $20.4 million from their Democratic counterparts. Kentucky saw the second largest difference with Republican groups outspending Democrat groups by $8.6 million.

                        Two races in particular stand out for their large difference in individual campaign spending. In North Carolina, Senator Hagan spent $11.4 million compared to Tillis’ $6 million. Georgia’s open seat matchup between Michelle Nunn and David Perdue saw a large difference between candidates spending. Democrat Nunn outspent Republican Perdue by nearly two-to-one, $9.1 million to $4.7 million.

                        At a total of $28.7 million Alaska’s Sullivan vs. Begich race came in 7th on the top 10 list. What makes this race of interest is the fact that interest groups placed 91% of the total media purchased for both candidates. The Sullivan camp spent $1.6 million compared to the $14 million spent by Republican groups. Similarly, Begich spent $1 million of his campaign funds compared to the $12 million from outside groups.

                        While the 2014 Midterms will make history, until the next midterm presumably, we can see that neither party has a distinct advantage over the other in terms of dollars spent.

                        Contact


                        703.518.4747

                        info@smartmediagroup.com

                        1427 Leslie Avenue · Alexandria, VA 22301