Listen. Ask. Solve.

About Us

Our expertise saves you more. Learn more now.

We help you visualize the impact of your message. Learn more now.

We watch your money like a hawk. Learn more now.

Our real-time data analysis keeps you informed. Learn more now.

When conditions change, we help you react swiftly. Learn more now.

We move people to act. Learn more now.

We achieve big goals. Learn more now.

Our reach is broad. Learn more now.

We’re honored. Learn more now.


Smart Media Group

Our name is our pledge. Smart Media Group is an intelligent media planning, buying and communications agency with deep expertise across all media platforms. Creative, driven and independent, our proprietary tools help to keep us informed so we can act with certainty to achieve your business goals. Our approach is simple: Listen.Ask.Solve.

Our Mission

Our Services


Research & Planning

Listening to your needs, asking questions that yield key insights and devising plans that solve your challenges, SMG establishes a solid foundation for your campaign. Our proprietary research tools create a clear understanding of your target, guiding the construction of layered multi-platform plans. Custom visualizations help us convey plans and demonstrate metrics as we quantify the audience, your goals and costs required to achieve desired results. Employing radio, cable, digital, mobile, tablet, broadcast TV, print and outdoor, your message is in front of the right audience at the right time.

SmartMaps

Creating a media plan that considers geographic boundaries, media markets and target audiences has proven challenging to traditional media tools. So we created our own, a custom-built mapping software. SmartMaps allows us to visualize media markets and help clients understand where media dollars are being invested, as well as monitor trends and performance. With a complex variety of factors in play, SmartMaps has particular value in political campaign strategy, helping project victory scenarios and develop post-election analysis.


Buying

Buying media is both a science and an art at SMG, combining critical cost analysis with strong negotiating skills to create innovative buying solutions. Tracking competitive spending, we keep an eye on the media your competition places and position your ads for strategic advantage.


Traffic

Fulfillment of your media plan is achieved through SMG’s proprietary traffic software, SmartTraffic. This award- winning solution allows us to communicate with creative firms producing commercials and the media outlets that air them. Efficient, exacting and comprehensive, SmartTraffic ensures that the right spot runs at the right times in the right places, providing essential accountability. By maintaining a complete database of station contacts, SmartTraffic verifies timely, accurate delivery of instructions to each station, generates a spot calendar showing when ads have aired and GRPs attained, and enables dynamic response to achievement of a spot’s exposure goals.


Reconciliation

SMG is dedicated to being good stewards of your media dollars. When discrepancies between invoices and payments arise, we pursue refunds as appropriate. We check diligently for vendor traffic and scheduling errors and hold vendors accountable for larger refunds than a standard reconciliation practice yields. Ensuring our clients’ return on investment and maintaining the integrity of their campaign’s media spending is very important to us.


Delta

To create a competitive advantage for our clients, SMG developed Delta, a dedicated ad spending tracking service for political campaigns. Delta provides up-to-date information, notifying SMG of competitor spending as soon as a media buy is placed. We can visually analyze this data by station, flight date, market, advertiser, spot length and media type to anticipate the impending challenges our clients face. Delta makes sense of the high volume of political advertising by breaking down spending by market and calculating which side is achieving the highest GRPs by market. Daily written analysis from Delta reveals new activity in the race, allowing SMG to provide clients with expert analysis in a consistent reporting format, notifying campaigns as soon as anything changes. Clients can log in to our online reporting platform at any time to see current data and keep an eye on the competition.

Our People

Herman Aparicio

Herman Aparicio

Media Planner

    Michele Brooks

    Michele Brooks

    Senior Media Buyer

    Patricia Dome

    Patricia Dome

    Senior Media Buyer

      Tommy Downs

      Tommy Downs

      Digital Media Director




        Carolyn Good

        Carolyn Good

        Senior Media Buyer

          Hope Greenblatt

          Hope Greenblatt

          Senior Media Buyer

            Evelyn Hobson

            Evelyn Hobson

            Financial Controller

            Jake Holm

            Jake Holm

            Research Analyst




              Julie Keane

              Julie Keane

              Media Director

              Lauren Klaserner

              Lauren Klaserner

              Account Executive

              Nimrat Nannan

              Nimrat Nannan

              Executive Assistant

                Lindsay Ragghianti

                Lindsay Ragghianti

                Director of Government Business Development




                Maureen Reilly

                Maureen Reilly

                Senior Media Analyst

                Kyle Roberts

                Kyle Roberts

                President

                Sarni Rosen

                Sarni Rosen

                Senior Media Buyer

                  Susan Scrimshaw

                  Susan Scrimshaw

                  Senior Media Buyer




                    Our Clients

                    American Airlines

                    NEA

                    U.S. Chamber of Commerce

                    John McCain for President

                    NCTA

                    MasterCard

                    Dallas Cowboys

                    USDA

                    Contact


                    703.518.4747

                    info@smartmediagroup.com

                    1427 Leslie Avenue · Alexandria, VA 22301