With two months to go until Election Day, both Bob McDonnell and Creigh Deeds’ advertising campaigns have launched into full swing with ads scheduled to start airing in the Washington, DC market the week of 9/7-9/14.
McDonnell placed a statewide total of $488k in broadcast and cable for 9/7-9/14. He placed $399k of the total sum in broadcast, and $88k of the total sum in cable.
Deeds placed a statewide total of $573k in broadcast and cable for 9/7-9/14. He placed $472k of the total sum in broadcast, and $100k of the total sum in cable.
Each candidate had previously placed two week’s worth of broadcast and cable advertising in all other markets in Virginia before entering the DC market. McDonnell has spent a total of $828k in broadcast and cable advertising since 8/25, while Creigh Deeds has spent a total of $1.1 million since 8/25. Virginia Common Sense has spent at least $709k in broadcast and cable advertising for 8/26-10/1.
This chart compares the total dollars spent between each candidate and issue group from 8/31 onwards.
Having entered into the Northern Virginia area, each campaign can expect to spend a much more significant amount of more campaign dollars on advertising each week.