Posts Tagged ‘Barack Obama’

Knocking Off the King

Monday, October 22nd, 2012

Defeating an incumbent president is a rare feat

Mitt Romney has the chance to do something that doesn’t happen very often—defeat an incumbent president.

There are only two real examples of this in modern political history. After the first Gulf War, President George H.W. Bush had approval ratings between 80 and 90 percent. The peaceful conclusion of the Cold War during his first term made Bush look like a lock for reelection.

Top Democratic figures, most notably New York Governor Mario Cuomo, passed on running against Bush. The Democratic field appeared very weak, and Bill Clinton had to survive a series of personal scandals to win his party’s nomination. But when the economy went into a recession in 1992, Clinton was able to capitalize on dissatisfaction with Bush’s economic stewardship. After a tremendously successful Democratic convention, Clinton took a 20-point lead.

Though Clinton’s lead narrowed in the fall, he defeated Bush by six points—an impressive victory over a president, who in retrospect looks rather successful.
The other case was Ronald Reagan in 1980. Jimmy Carter was in a more precarious position than Bush. His foreign policy record was marred by the festering Iranian hostage crisis. The economy had both rampant inflation and high unemployment. But in spite of his weak standing, Carter was at worst tied with potential challengers throughout most of 1980. Polls between Carter and Reagan seesawed back and forth, but until late October it was a close race. Finally, in the sole debate five days before the election, a clear Reagan win boosted Reagan to a 10-point victory.

The one other time an incumbent president lost in recent history was when Jimmy Carter defeated Gerald Ford in 1976. His loss was an anomaly. Ford had never been elected in his own right, which deprived him of one of the advantages an incumbent has—already being deemed acceptable by voters. Furthermore, Ford survived a primary challenge from Ronald Reagan by the skin of his teeth. He was a marked man politically, after pardoning Richard Nixon in the fall of 1974, and Carter had a 30-point lead in the summer of 1976—atypical of the dynamic between a challenger and incumbent. So 1976 was, at best, a victory over a semi-incumbent.

Before that, you have to go all the way back to Franklin Roosevelt in 1932 to find a challenger who was able to defeat an incumbent president. Roosevelt was able to easily dispatch Herbert Hoover, during the worst year of the Great Depression.

Many incumbents win by blowout margins. Roosevelt, Eisenhower, Johnson, Nixon, Reagan and Clinton were able to win reelection by at least eight points and often by 15 points or more. All of these presidents were overseeing economic situations that were satisfactory or clearly improving. The few incumbents to lose all had issues with economic management. If an incumbent president is overseeing a strong economy, he is almost a lock to win.

There are two other cases where an incumbent was able to win narrowly. In 1948, Harry Truman capitalized on defections from both the right and left to win an upset victory over Thomas Dewey. In this case, the economy was at the beginning of an economic expansion, and Truman likely would have lost if the election was held a few months earlier.

The other narrow reelection was George W. Bush in 2004. That election was a referendum on Bush’s anti-terrorism strategy and particularly the Iraq War. The economy was generally good enough for Bush’s reelection, but war and peace issues were the determining factor in voters’ minds.

Since the New Deal, the only politicians to defeat a true incumbent president were Ronald Reagan and Bill Clinton—likely the two best politicians in living memory. Both men were able to create a new political coalition that changed American politics. Reagan was the figure more responsible than any other for the current alignment of the Republican Party as the conservative party and the Democratic Party as the liberal party. Clinton was able to overcome a persistent Republican advantage in presidential elections and affected a strong coalition that has mostly endured to the present.

If Romney is able to win, he would be in good company. We should also be alert to the possibility that a Romney victory could mean an upending of existing political realities.

Chris Palko works as an assistant media analyst at Smart Media Group, a Republican political media buying agency in Alexandria, Va. He is a graduate of American University and George Washington University’s Graduate School of Political Management.

A version of this post was also published on Campaign and Election’s blog, Campaign Insider.

Kids May or May Not Pick the President

Wednesday, October 10th, 2012

As if getting through one Election Day isn’t enough, there is another Election Day the presidential candidates will have to endure. This election’s results are not official, but they have proven reliable when prophesying the outcome in November.

This pre-Election Day forecast comes in the form of a Nickelodeon TV special called “Kids Pick the President: The Candidates”. It is part of “Nick News with Linda Ellerbee”, the country’s longest running news program for kids. During the special, kids from across the country directly ask the candidates questions about the current issues of the election and then cast their votes for their favorite candidate. The special has earned credibility as it has predicted the winner of five of the past six elections.

In election years past, voters and election enthusiasts could tune in to Nickelodeon just weeks before the election to get a taste of that year’s impending outcome. This year, don’t make any bets off of the kid’s votes as only one candidate, Barack Obama, is participating in the special’s questioning ritual.

It is no surprise that Obama was able to fit the taping into his schedule, but is it a good move on his part? He has been recently criticized for meeting with talk show hosts and a pirate, so turning down questions from the “future of our country” could add fuel to that fire. Also, many supporters could commend him for taking the time to answer questions from people who won’t be showing up at the real polls, something his opponent cannot be praised for. On the other hand, this could be a gain for his critics as he is still being condemned for declining a meeting with the Israeli Prime Minister, so giving time to Nickelodeon could confirm opinions about the ranking of his priorities.

As for Mitt Romney, according to this article on The Hollywood Reporter website, he declined the taping with Nickelodeon because he was unable to fit it into his hectic schedule. While he may receive criticism for declining the taping, supporters can argue that Obama having more time on his hands for Nickelodeon than Romney does is a reflection of the job he’s doing in the White House. Also, by not fielding questions from citizens under the legal voting age shows that he’s not flip-flopping on his free-loaders comment. I think declining involvement in the special is a good move for his campaign, but I predict he won’t be the candidate the kids elect.

To stand in for Romney, the producers of the special will select previously taped clips from the campaign trail. The special premieres on Nickelodeon on October 15th at 8:00 p.m. and the results of the poll will be revealed on October 22nd.

How Will the Electorate Actually Look on Election Day?

Tuesday, September 18th, 2012

To followers of this presidential election, looking at the horse race can feel like a roller coaster. When viewed from certain angles and in certain perspectives, it looks like President Obama is a solid favorite to be reelected. Most public polls have him up, and he appears to be running ahead of his national numbers in the key swing states.

But viewed from other angles, Mitt Romney can seem stronger than these polls show. You can look at the changes in the overall political landscape since 2008 and conclude that Romney is being underestimated.

What is underlying these disparate views of the election is that no one is sure of what the electorate will look like this November.

2008 had the most Democratic electorate in a generation. Accordingly, Barack Obama was the first Democratic presidential candidate to earn over 50.5 percent of the popular vote since Lyndon Johnson in 1964. Thirty-nine percent of the 2008 electorate self-identified as Democrats, compared to 32 percent who identified as Republicans.

Most public polls are assuming a turnout model roughly similar to the 2008 electorate. If this was the case, Obama would certainly win. One could make the case that Democrats are more genuinely enthusiastic for Obama than Republicans are for Romney. And it does appear that Obama is running ahead of where a generic Democrat would be running.

There is another way to look at the electorate. What if the composition looked more like the 2004 or 2010 elections? In both of these elections, the Democrat/Republican self-identification was identical. In 2004, Kerry won independents by one point, but Bush was able to win by getting 11 percent of Democrats to vote for him, compared to 6 percent of Republicans voting for Kerry.

In 2010, Republicans won a larger victory because they won independents by double digits. If this was true, a Romney win would be hiding in plain sight. Most signs do not point to a 2008 repeat in turnout disparity, but a top to bottom look at races across the country also doesn’t seem to point to a 2010-style Republican wave either.

Most of the uncertainty over where the state of the race is and will be on Election Day is over the partisan makeup of the electorate. Around 95 percent of those who identify with a party will vote for that party’s presidential candidate. Because this is such an ingrained preference, approximating the correct partisan breakdown of the electorate is the most critical part of getting an accurate view of the electorate. If pollsters presumed a 2008 turnout model but the actual election revealed a 2004 model, then there would be a large disparity between final predictions and the results.

Besides partisanship, the weighting of racial groups is also very important for determining the outcome. In 2008, 13 percent of the electorate was African-American—an outsized turnout compared to past elections. In 2004, African-Americans were 11 percent of the electorate. Because African-Americans are nearly unanimously in favor of President Obama, a one percent change plus-or-minus in the share of the electorate can make a great difference.

Hispanic turnout is also something to watch. Even though the Hispanic share of the population is increasing, the share of the electorate that is Hispanic has remained stuck at 8 to 9 percent since 2004. If Hispanic turnout stays the same or, as some reports suggest, declines then that can be a determining factor in a series of swing states like Florida, Colorado and Nevada.

Other subgroups can turn the election based on their relative share of the electorate. The 18 to 29-year-old vote was 1 percent greater in 2008 than in 2004. A reversion to past turnout levels would hurt President Obama. The proportion of the electorate that is married or single is worth watching, since marrieds tend to vote Republican and singles tend to vote Democratic. The religious composition is also of importance since nothing for white voters will predict political partisanship better than church attendance. Shifts among these subgroups are also to be looked at for hints of the final outcome.

No one can be sure of what the electorate will look like come November 6. The drama of this election is due to this above all else.

Chris Palko works as an assistant media analyst at Smart Media Group, a Republican political media buying agency in Alexandria, Va. He is a graduate of American University and George Washington University’s Graduate School of Political Management.

A version of this post was also published on Campaign and Election’s blog, Campaign Insider.

Summer 2012 Olympics: A Golden Advertising Opportunity

Monday, July 23rd, 2012

With the Olympic Opening Ceremonies only a few days away, viewers across the country and the two presidential campaigns are gearing up for the non-stop television coverage.  President Obama’s ad team has already placed $6.5 million on an Olympic package on the national NBC networks, while Romney’s Restore Our Future PAC booked $7.2 million on local NBC affiliates in 11 battleground states according to Politico. Here in the Washington DC market, the various Pro-Romney PACs placed $665k, more than half their budget, on the NBC affiliate during the Olympics.  These campaigns are well aware of the golden opportunity the Summer Olympics presents.

Historically, viewers are glued to the screen for the two week athletic spectacle and are a great platform for political advertisements. According to Nielsen research, 87% of Americans and 70% of the world’s population watched the Beijing 2008 Games. Viewing habits even change, as 76% of viewers “stay up later than usual” and 48% “change their routine” because of the Olympics, according to a Keleman and Associates Survey.  The message of the ad lasts longer as well, since Nielsen reports a 78% increase in brand recall and 68% jump in message recall during the Olympics.  Meanwhile the NBC affiliates enjoy a 306% increase in ratings while cable offers 554 hours of live coverage over four networks.  These increased viewers are also the coveted targets for the campaigns. According to Arbitron research, individuals who watch Olympics are 79% more likely to contribute to a political campaign, 13% more likely to vote in a presidential election, and 9% more likely to be registered to vote.

Even with all the money and attention shown to the two week event, it is still an efficient way to reach viewers. In the DC market, it costs $1000 for a primetime spot on the NBC sports cable networks during the Olympics for a 1.0 rating, compared to $1400 for a .7 rating on Fox News, and $1540 for a .4 on CNN during the same time. Meanwhile on broadcast, a spot on the late local news immediately following the Olympics gets a 7.4 rating for $5000, compared to reruns of the Office for a 2.7 rating for $8000 during the rest of the summer.  While the campaigns are spending millions, they are reaching millions of potential voters in return.

In addition to audience and cost efficiency opportunities, the Olympics provide unique messaging possibilities for the campaigns as well. Viewers tuning in to root for American athletes will be turned off by negative ads that have become the staple of political advertising. Therefore, the Olympics offer a reprieve as the campaigns turn to patriotic optimistic messaging with plenty of red white and blue in the background. In particular, the Romney campaign will most likely focus on his positive role in the 2002 Salt Lake City Winter Games, while Michelle Obama will lead the U.S. delegation to the opening ceremonies.

Both campaigns realize this golden advertising opportunity and hope to be standing on top of a podium in victory as well come November.

Politics As Entertainment

Monday, June 11th, 2012

Candidates need to be ready to craft their Hollywood pitch

Mandie Suits

And the winner is…both!  That was the outcome of the Kristen Bell-Toby Keith-hosted debate in the opening segment of Wednesday night’s CMT Music Awards. The show began with the two performers campaigning for the top host spot of the night. Voters for this election included the likes of Jon Bon Jovi and Matthew McConaughey, as well as President Obama and Mitt Romney. The president and his challenger appeared in separate skits where they deliberated over their votes for host. In the end, the politicians proposed that Bell and Keith equally share the spotlight. 

That isn’t the only thing they agree on. The other is finding a place for their campaigns in the entertainment world. Hollywood and awards shows may not be on Romney’s radar by choice, but he has to be where the competition is. Last Sunday night, Obama’s campaign aired its first national TV spot during the MTV movie awards. The 30-second ad consisted of actress Sarah Jessica Parker introducing Obama’s latest fundraising effort – a sweepstakes for a dinner with her and the first lady at her house on June 14. 

In response to Parker’s commercial, the Republican National Committee released a web video pointing out that the unemployment rate rose to 8.2 percent at the same time as Parker was publicizing this swanky fundraiser.

This isn’t the first Hollywood fundraiser for Obama. George Clooney recently hosted an event at his home in Los Angeles that raised nearly $15 million for the president and just on Wednesday Obama was at Glee creator Ryan Murphy’s Beverly Hills mansion for a funder.

Hollywood seems to have made it clear where its support – and money – is going. But will there be celebrity backing – and the media coverage that goes with it — for the GOP side this year?  It doesn’t look like it, at least if this past Tuesday is anything to go by.

Gov. Scott Walker (R) won the recall election in Wisconsin on the same day actor Liam Hemsworth proposed to former Disney Channel actress Miley Cyrus. NBC, ABC and CBS spent more minutes covering the couple’s engagement and minimal time on Walker, which shows the campaigns where people’s priorities are.

A version of this post was also published on Campaigns and Elections.

The Evolution of Political Internet Advertisement: From National to Local and Candidate to Issue

Tuesday, August 3rd, 2010

The evolution of the Internet in political advertising is a relatively recent phenomenon. However, it is certainly not unknown. The rise of Internet prominence in the campaign arena brought a flood of discussion across the media, academia, political professional circles—and of course, the blogs–regarding its impact.

                Reflecting back on the past decade or so it would be difficult to forget (or dismiss) the rapidly increasing presence of the Internet in the campaign advertising world. Jesse Ventura is generally given credit for pioneering the idea of political organizing via the Internet during his successful 1998 campaign for Minnesota governor. In 2000, Arizona Senator (and 2000 presidential candidate), John McCain, raised record amounts of Internet donations for his campaign. [1.] “In the week after the senator from Arizona won the New Hampshire primary that year, supporters flooded his campaign website with $2.2 million in contributions.” [2.] George Bush also received record Internet fundraising in 2000. TIME Magazine reported, “In 2000, George W. Bush revolutionized campaign fund raising—and shattered existing records—by creating a muscular network of “bundlers,” each of whom committed to bring in $100,000, $200,000 or more from friends and associates.”[3.] In 2004, Howard Dean would again shatter previous Internet fundraising records through creative innovations in online advertising and soliciting for donations.

                Not surprisingly, by the 2008 election cycle, political advertising and Internet fundraising had become the norm for sending e-mail updates, event notices, pleas for fundraising, volunteer sign-ups, poll location information and local supporter organization. By the end of the first quarter of 2008, over a million people had donated more than $230 million to the Obama Campaign… undeniably the envy of Hillary Clinton’s camp. [4.] Obama had recruited hordes of donors and likely voters via the Internet through a highly modern and innovative advertising campaign.

                One thing that these historical examples of political Internet solicitation have in common is that they all revolve around major political campaigns; making its debut during a statewide governor race and then quickly ascending to the national level to play a role in competitive presidential bids—a place where the Internet is extremely useful in reaching voters across the nation.  However, today Internet advertising has begun to mature as a political advertising medium. Its role in national campaigns will only increase. Similarly, its function in local and statewide fundraising is also developing rapidly. This is not limited to candidate races, issue groups and action committees are also gaining an increased share from Internet advertising.

                Following this trend, on July 22, 2010, America Online launched the AOL Advertising Politics hub. MediaWeek explains, “the AOL Advertising Politics hub (www.advertising.aol.com/politics) …is designed to serve as a sales tool and do-it-yourself ad purchasing platform for political advertisers.”[5.] This site will allow media buyers to easily navigate the vastly fragmented Internet audience and target likely voters and donors. It will also allow small organizations to act directly on the grassroots level and bypass traditional marketing firms and buying agencies. With an ever increasing role in the use of Internet advertising and the 2010 midterm election cycle now entering the General Phase, it will be interesting to watch the development of web solicitation. Going further, political advertising professionals and the general voting population alike will almost certainly see some form of record setting Internet advertising and fundraising during the coming campaign seasons.

  1.  Drinkard, Jim and Lawrence, Jill. “Online, off and running: Web a new campaign front,” USA TODAY, 7/14/2003
  2. Barnes, James A. “Online Fundraising Revolution,” National Journal, 4/19/2008
  3. Tumulty, Karen. “Obama’s Viral Marketing Campaign,” TIME Magazine, 7/5/2007
  4. Barnes, 2008.
  5. Shields, Mike. “AOL Launches AOL Advertising Politics,” MediaWeek, 7/22/2010