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How long does the reconciliation process take after my campaign is completed?

Posted on 30 Oct 2013 in Financial, Smartpedia | 0 comments

There are several factors that determine the length of the reconciliation for each particular client. One factor is that the media vendors send invoices at the end of the month, regardless of when the flight ended. Therefore if your campaign ends on the first week of the month, we cannot begin the reconciliation process until […]

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What do you do when it’s not election season?

Posted on 25 Oct 2013 in Client Services and Other, Smartpedia | 0 comments

While things certainly slow down, the life of a political media buyer isn’t all vacations and tropical drinks during the off years! The first order of business coming off a busy election season is financial reconciliation (check out our Smartpedia post on Reconciliation). In addition to meticulously combing through our accounts, we also review internal […]

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How is Interactive Priced?

Posted on 22 Oct 2013 in Digital, Smartpedia | 0 comments

Interactive is most commonly priced on a cost-per-thousand basis (CPM) in which you pay a particular rate per thousand impressions. The way you buy digital media is based on your campaign goals. In the case of CPM, you would utilize this pricing structure if the main objective of your campaign was branding and awareness. There […]

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What is LUR?

Posted on 17 Oct 2013 in Broadcast TV, Smartpedia | 0 comments

Throughout the year, big dollar clients like Coca-Cola, receive package deals, including multiple time slots for a cut rate, from television and radio stations around the country. In the last 45 days before a primary or 60 days before a general election, stations break these package deals down to calculate the LUR, or Lowest Unit […]

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What is a cable syscode?

Posted on 15 Oct 2013 in Radio and Cable, Smartpedia | 0 comments

Unlike a TV broadcast market, a cable market is broken down into many smaller sections based on where cable companies have coverage. These cable sections or systems can be as small as a couple zip codes, or as large as several counties. The systems have names based on the Cable Company (Comcast, Time Warner, etc) […]

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What is geo-fencing?

Posted on 10 Oct 2013 in Digital, Smartpedia | 0 comments

Geo-fencing is a term used to identify a geographic targeting option available through mobile and tablet advertising. A geo-fence is an invisible radius around a particular area of interest, such as Capitol Hill that is used to target an audience. Impressions will only be served to those consumers falling within the area of interest. The […]

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