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What does RON mean?

Posted on 21 Nov 2013 in Digital, Smartpedia | 0 comments

RON stands for run-of-network and is way that digital advertising can be purchased across a network. In a RON ad buy an ad network positions ads across the sites it represents at its own discretion, according to available inventory. The advertiser usually forgoes premium positioning in exchange for more advertising weight at a lower CPM. […]

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Why do we use cost per spot for cable and not CPP?

Posted on 19 Nov 2013 in Radio and Cable, Smartpedia | 0 comments

When planning and buying cable, we look at the cost per spot and not CPP because cable is planned on a system-by-system basis and not on an entire market level. Cable systems do not have ratings within the individual systems so the cost per spot basis is the most accurate metric to base costing off […]

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What types of ads can I buy online?

Posted on 14 Nov 2013 in Digital, Smartpedia | 0 comments

Unlike traditional media there are more options than just :30 vs. :60 video or audio when it comes to ad type available online. Some of the most common types of online ads available are standard display banners, video, streaming audio, rich media banners, and text ads. •Standard Display Banners- Static or animated non-interactive ads on […]

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How many households use a DVR?

Posted on 12 Nov 2013 in Broadcast TV, Competitive and Research, Radio and Cable, Smartpedia | 0 comments

According to Scarborough, nearly half (45.7%) of US households use a DVR.

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What are the deadlines for getting my ads to air? What about during holidays?

Posted on 06 Nov 2013 in Smartpedia, Traffic | 0 comments

For a spot to air on time, stations need to have the creative materials and traffic instructions in-house by a specific deadline. The deadlines vary among media (radio, broadcast television, satellite television, and cable television). While each station can have its own unique set of deadlines, deadlines typically follow the structure demonstrated in the list […]

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What is the difference between Interconnect, Satellite and UVerse?

Posted on 01 Nov 2013 in Radio and Cable, Smartpedia | 0 comments

These are three different cable terms that describe the different delivery systems used to cover television markets. Interconnect is the combination of all the hard wired cable providers in a certain market, grouped together for sales purposes. The Interconnect in Washington DC is called “Comcast Interconnect /Washington, DC,” which includes the 20 different Comcast cable […]

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