Smart Blog
The largest daily deals company recently purchased a $50,000.00 billboard across the street from LivingSocial’s new space on 7th Street. The Midwestern deals giant may be signaling that they don’t plan to cede the lucrative District of Columbia market.
In the last two posts, I explored the consumer preferences of the wealthy first by looking at what all subgroups had in common, and then by looking at politics and seeing what divides the wealthy on ideological lines. In this post, I want to look at the differences among the wealthy based on where they [...]
In the last post, I explored a series of consumer demographic data points that a wide variety of wealthy subgroups had in common, irrespective of differences in political partisanship or living environment. Now I want to turn my focus to consumer demographics that divide along ideological grounds. For this, I grouped together respondents from the [...]
We often talk about the rich, watch the rich on TV, and even try to imitate them. But how well do we know what they like (and dislike)? To find out, I went through Scarborough Research’s PRIME Lingo database, an immense collection of consumer research data. To find suitable collections of wealthy [...]
Now sitting in front of the TV screen at home can be a social experience. Philo TV is an application for mobile devices used to browse television shows airing on broadcast stations and cable networks and is used to “check-in” to a television show being watched by the user. The application provides information including episode [...]
Foursquare, a location-based social networking site predominantly used as a mobile application, allows users to “check-in” on smartphones when visiting a location. When checking-in users are notified of friends nearby. Foursquare users may opt to share their location with friends on other social networking sites, such as Twitter and Facebook.
A venue can be created by [...]
A Designated Market Area (DMA) is a technical term for what most people commonly refer to as a TV market. Broadcast networks typically have an affiliate in each DMA. Currently there are 210 DMAs in the United States. Every county in the US is part of a DMA, no matter how close or far you live [...]
Why do agencies generally pay more money for issue ads? Are stations providing the lowest unit rate, even for political issue groups?
Experience says in retail media buying and planning one must contact stations, request avails and notify stations of the client, flight dates, and demo. Typically, stations send the rate card and then buyers negotiate the [...]
Anyone who lives in Washington, D.C. can tell you the traffic here is awful! According to a 2010 Forbes report, it has the 4th worst traffic in the United States. That presents a lot of opportunities for advertisers who want to hit consumers on their daily commutes: there are endless amounts of cars during rush [...]
In the past month, two candidates for the Republican nomination for President declared using new forms of media. Former Minnesota Governor Tim Pawlenty used a video on his Facebook page to announce his candidacy, while former Massachusetts Governor Mitt Romney likewise posted a prerecorded video to his campaign website declaring his intentions. While utilizing web [...]
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