Smart Blog
Nielsen made an announcement yesterday that they are rolling out a pilot program this month for Nielsen Digital Program Ratings. We read Nielsen’s Press Release, along with this Wall Street Journal article, and put just the facts that we think you need to know in a blog post for an express-read. What is Nielsen’s Digital [...]
Nielsen is keeping a close eye on the viewing habits of one audience group that is changing the way of the world, the Zero TV Households. This is the audience measurement category that represents the growing number of households that no longer receive TV programming via a traditional TV platform or cable subscription. This [...]
In 2012, Mitt Romney lost New Hampshire, Ohio, Florida and Virginia by 429,000 votes collectively for a total of 64 electoral votes. Had the Romney campaign been able to persuade half of the 429,000 voters in these swing states, he would have garnered 270 electoral votes and would be sitting in the Oval Office today. [...]
As a company that buys media on behalf of our clients, we need to be knowledgeable of all the established channels out there and quickly get familiar with the new channels being added to the mix. DogTV is the latest channel that is causing a great deal of buzz. They do not sell advertising space [...]
After we posted a blog last month comparing Nielsen with Rentrak, Rentrak reached out to us and sent us some updated information on their company. Below are some of the items we pulled from the fact sheet they sent. They should help to add some clarity on what Rentrak is. Rentrak does collect demographic data [...]
OHIO Consider this: Mitt Romney loses New Hampshire, Ohio, Florida and Virginia by 429,000 votes collectively for a total of 64 electoral votes. Three of the four swing states have Republican Governors with the exception of New Hampshire. Had the Romney campaign been able to persuade half of the 429,000 voters mentioned above, he would [...]
In 2012, Romney lost Florida by only 74,309 votes. Obama received 50% of the 8.4 million votes cast in Florida for the 2012 Presidential Election, defeating Romney by only 0.9 points. What counties could have swung Florida’s 29 electoral votes towards Romney? KEY COUNTY: MIAMI-DADE In 2012, Miami-Dade County accounted for 10.4% of the total [...]
VIRGINIA Consider this: Mitt Romney loses New Hampshire, Ohio, Florida and Virginia by 429,000 votes collectively for a total of 62 electoral votes. Three of the four swing states have Republican Governors with the exception of New Hampshire. Had the Romney campaign been able to persuade half of the 429,000 voters mentioned above, he would [...]
Nielsen is the leading global information and measurement company that birthed market research, “Nielsen ratings”, the “people meter”, and the concept of “market share”; Rentrak is Nielsen’s greatest and latest competitor. One thing on an advertiser’s mind today is, should we be considering trading in Nielsen’s services for Rentrak’s? Nielsen’s story… Nielsen was founded in [...]
Much of the post-Super Bowl buzz is usually about the game and favorite or worst commercials. However, there is plenty of interesting data on the viewing habits, which is more useful for agencies. Nielsen and other third party vendors compiled several infographs discussing the three-screen approach and the prevalence of Twitter below.
814 King St. Suite 400 Alexandria, VA 22314 | 703.518.4747 
Keep in Touch!
