Smart Blog
The earthquake that rocked Haiti in January inspired an unparalleled level of anonymous philanthropy. One of the most successful fundraising strategies to emerge from the earthquake was the Red Cross text-to-give campaign. While this strategy had been utilized modestly during Hurricane Katrina in 2005, text-to-give raised more than $30 million for Haiti — mostly by [...]
Tea Party favorite, Sharron Angle, rode a wave of voter anger to sweep the Nevada Republican Primary with an impressive 41% of the vote. The next two runners up, Sue Lowden and Danny Tarkanian, receiving 27% and 24% respectively. Her handed victory over more well-known Nevada establishment candidates signaled a rally that has been taking place [...]
Three of the most populated states have major political races coinciding with major sports followings. In New York City, where the Yankees, Giants, and Jets reign in the fall, there will be competitive races for Senate and Congress in both New York and Connecticut. In California, both the Governor and Senate seat will be heating [...]
Texans like to say “Don’t mess with Texas”. It seems like the DGA is finally listening. In late 2009, Houston Mayor Bill White announced his candidacy for governor, and was hailed as one of the few great recruits of the 2010 election cycle by the Democratic Party. [...]
While the best offense may be a good Defense in football, that’s not necessarily the case with the 2010 Congressional Elections. Over the last few weeks, the DCCC has been placing buys across the country for the weeks leading up to the mid-term elections. Approximately $28 million dollars will be spent, fixing [...]
In the wake of rapid growth of Internet political advertising, it is no wonder that America Online (AOL) has decided to claim their stake. On October 21, 2009, AdWeek predicted an overall increase of 11% on political advertisements this year from the amount spent during the 2008 cycle. $50 million was predicted to be [...]
Three of Smart Media Groups clients, we were honored to be a part of, won GOP primaries last night, all including Kansas City as their main market. These races varied in scope and size, ranging from the US Senate race in Kansas to a Missouri State Senate district.
In the Kansas GOP primary for the [...]
The DCCC recently placed millions of advertising dollars in several broadcast markets throughout the country for the upcoming 2010 congressional elections. While it may be abundantly clear in some media markets which congressional districts the DCCC’s spending correlates with, it remains to be yet determined in others. Some Designated Market Areas (DMAs) span multiple [...]
The evolution of the Internet in political advertising is a relatively recent phenomenon. However, it is certainly not unknown. The rise of Internet prominence in the campaign arena brought a flood of discussion across the media, academia, political professional [...]
Last night Georgia Republicans took the first step towards deciding who would be their Republican nominee for governor. In a field of four major candidates, more than $3.05 million was spent and 679,572 ballots were cast making the statewide average cost per vote $4.49. If we look at the cost per vote (CPV) [...]
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