She’s Got a Handel On Price

Last night Georgia Republicans took the first step towards deciding who would be their Republican nominee for governor. In a field of four major candidates, more than $3.05 million was spent and 679,572 ballots were cast making the statewide average cost per vote $4.49. If we look at the cost per vote (CPV) [...]

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It’s Better to Have Friends in High Places

As we’ve watched this cycle boom and bust, incumbents have gone down or won by the skin of their teeth in both parties, and upset candidates have come out of nowhere.  In many of these cases its because of 3rd party actors.   In the case of recently nominated candidate Sharron Angle, 3rd party spending may [...]

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Google TV Breakthrough or Bust?

This fall Google is hoping to turn your TV screen into a web browser by releasing a set top box that allows you to surf the web on your TV.  A potential benefit of this move is the ability to customize ads to demographic segments and dynamically change ad content based off of news events, [...]

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SMG Clients Sweep June 8th Primaries

Three of Smart Media Group’s clients won GOP primaries Tuesday night, setting the stage for heated November match ups in key races across the country.  Meg Whitman won a resounding victory in California with over 60% of the vote in the gubernatorial primary.  Whitman will now face former Gov. Jerry Brown in the general election.  Whitman [...]

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Spending Mirrors Election Results in HI-01

For the three major candidates each vying for a seat in Hawaii’s First Congressional District, it turns out that it pays to advertise. The three candidates spent a combined total of $1.7 million in the special election held on May 22nd in an effort secure spot in Washington.
Charles Djou (R) [...]

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Paul v. Grayson

With the Kentucky Senate Primary being one of the hottest in the nation (and happening today!), we at Smart Media Group wanted to do a quick recap of the situation this morning while voters go to the polls. Trey Grayson has outspent Paul in the vast majority of the state, losing only in the [...]

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The Price of Victory?

The Kentucky Republican nomination for its U.S. Senate seat is a highly competitive race with national focus. In it we are seeing an intra-Republican party fight highlighting the feud between the establishment Republican Party (embodied by Secretary of State Trey Grayson) and outsider Tea-party candidate Rand Paul (the son of US Congressman Ron [...]

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You Can Buy Name Recognition!

The 2010 Illinois Democratic Primary for Governor was expensive, competitive, and downright nasty. Together, Governor Quinn and Comptroller Hynes spent almost $8.5 million dollars on television advertising over the course of four months. At the start of the campaign (in August of 2009), Hynes was polling 28 points down on [...]

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“The Commerical Appeal” Article

The Commercial Appeal newspaper in Memphis did some coverage on the Senate race. The article highlights Bill Haslam and his commercials that aired during the Olympics. The people in the community had positive feedback to say on the commericals. To read the article click on the link below.

http://www.commercialappeal.com/news/2010/mar/21/struggle-for-gop-votes-hits-w-tenn/

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Paul and Grayson up the Ante

The Republican primary to replace incumbent Senator Jim Bunning (R-K) has recently begun heating up. Secretary of State Trey Grayson has launched his campaign onto the airwaves. Buying time over three weeks, he has placed hundreds of points into the Bowling Green, Charleston, Cincinnati, Evansville, hazard, Knoxville, Lexington, Louisville, Nashville, and Paducah markets. [...]

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