Seven Weeks Until Election Day in Virgina

By Sarah Stone
Tuesday, September 15th, 2009

The gubernatorial candidates have continued advertising for the week of 9/15-9/21, with seven weeks to go until Election Day. Take a look at the maps below to gain an idea of where the candidates are spending their money.

This chart details how much money each candidate and issue group has placed in each market since the week of 8/25, and show the grand total of spending since 5/11.

Deeds placed a total of $630k in statewide broadcast and cable for 9/15-9/21. He placed $512k of the total sum in broadcast, and he placed $117k of the total sum in the cable networks CNN, ESPN, TLC, AEN, DISC, HGTV, LIF, TBS, TNT, USA, BRVO, MNBC. You can view his ads here. Below is a heat map that shows Deeds’ spending in each DMA.

deeds91592121

Click here to see a full size version of the map.

McDonnell placed a total of $602k in statewide broadcast and cable for 9/14-9/20. He placed $482k of the total sum in broadcast, and he placed $119k of the total sum in the cable networks CNN, AMC, ESPN, LIF, FOOD, FXNC, HGTV, HIST, SPK, TNT, TWC. You can view his new ad, “Protect”, here. Below is a heat map that shows McDonnell’s spending in each DMA.

mcdonnell91492021

Click here to see a full size version of the map.

Virginia Common Sense placed a total of $237k in broadcast and cable for 9-10-9/18. They placed $248k of the total sum in broadcast, and they placed $38k of the total sum in cable. Below is a heat map that shows Virginia Common Sense’s spending in each DMA. Click on the map to expand.

vacs-91091821

Click here to see a full size version of the map.

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