Research

Metrics. Analytics. Data. These are our raw materials. To get them, we leverage the most powerful research tools in the industry. In addition to detailed demographics, we can deliver metrics on buying habits, lifestyle, media consumption and more, on a local, regional and national basis.

Planning

You make a plan and then go buy the media, right? Not so fast. Our plans are a little different. In fact, no two are alike. We incorporate the research, consider your goals and deliver a detailed plan designed to put your message in front of your audience at the right time. A plan that blends broadcast, cable, print, Internet, non-traditional. And every plan has built-in flexibility to take advantage of market changes and new technologies.

Buying

Here’s where the rubber meets the road. Where you make the great deals or you don’t. We know how to get it done. Traditional media, on-line, even skywriting . . .we can buy anything at an effective cost. If we don’t already have intimate knowledge of a market you’re working in (and we know just about every one), we’ll analyze the market, track what your competition is already doing and place you in a position to succeed.

Traffic

There are two parts to SMG traffic. First, we make sure your messages run when and where they’re supposed to. Our goal is to saturate your message without wasting money. That requires constant tracking and maintenance, giving you the information you need to make decisions before you waste a dime. The second part is monitoring your competition, by tracking their buying and their messaging. We’ll keep you a step ahead.

Reconciliation

Planning is great, but was the buy executed properly? Placing the buy is just the beginning. Our reconciliation process begins immediately by aggressively pursuing make-goods and any necessary adjustments to deliver the promised ratings. At the end of the run, we’ll thoroughly examine the financial accounts and make sure you receive any station refunds you are due.