Kyle Roberts, President
Kyle is a history book reading, C-SPAN devotee, and lover of government and politics. But most importantly he is our fearless leader, and biggest cheerleader. Kyle is a New Jersey native but we don’t hold that against him. He came to his senses after college and now lives in Alexandria, VA with his wife and three children.
After years of building relationships with today’s best known political strategists, Kyle established Smart Media Group in 2005 with three goals in mind: service, research and value. His objectives have come to life and are what distinguish SMG from our competition. Our foundation is built on high quality service and unflinching dedication to client needs. SMG is always on call, 24 hours a day, seven days a week.
Kyle graduated with a Bachelor of Arts from the Manhattan College in Bronx NY. He has more than a decade of experience in planning and placing media in 48 states.
He has left his mark on the following notable campaigns:
2008 – Smart Media Group was selected as the official media buying agency for the McCain Palin campaign and the Republican National Committee. SMG also purchased media for six incumbent U.S. Senate campaigns, six U.S. House campaigns, and the Republican Governors Association. In 2008, one in five political dollars were planned and purchased through SMG.
2007 – Planned and placed media on behalf of the Republican Governors Association’s independent expenditure campaign in Louisiana. Smart Media Group utilized sophisticated swing county analysis technology to target the counties most critical to Gov. Bobby Jindal’s historic victory as the first Indian American governor in U.S. history.
2006 – Planned and placed media for targeted senatorial campaigns and the National Republican Senatorial Committee’s independent expenditure campaigns. Managed buys for the National Cable and Telecommunications Association and the U.S. Chamber of Commerce in Arizona and Connecticut.
2004 – Directed the media planning and placement strategy for former U.S. Representative John Thune’s historic victory over Senate Minority Leader Tom Daschle in South Dakota. Coordinated all aspects of media placement for twenty political contests, including for Senators Kit Bond (MO) and Jim Bunning (KY).
2003 – Oversaw all paid media placement for Governor Ernie Fletcher, who was elected to become the first Republican governor in Kentucky in over 30 years.
2002 – Supervised media strategy for former Senator Jim Talent (MO) in his hard fought victory over an incumbent U.S. Senator. Coordinated media strategy for former Majority Whip Mitch McConnell (KY) and Senators Chuck Hagel (NE) and Jeff Sessions (AL) successful re-election efforts.
2000 – Planned and executed all aspects of media placement for the NRSC, Americans for Tax Reform Foundation, as well as four U.S. Senate and four U.S. House campaigns.
Other highlights from Kyle’s resume, in addition to those listed above, include:
31 U.S. Senate races
19 gubernatorial contests
13 U.S. House of Representative contests
10 issue advocacy campaigns for the NRSC
Numerous public policy, referendum and corporate campaigns across the country