Kyle Roberts President of Smart Media Group

Kyle is an avid reader of history books and a C-SPAN devotee, and both hobbies spur his passion for politics and government. A veteran media buyer, he employs both strong business principles and people who share his passion for translating these principles into action oriented results for SMG’s diverse client base. As an integral part of its clients’ teams, SMG is always on call, 24 hours a day, seven days a week.

After years of building esteem with some of today’s best known political strategists, Kyle established SMG in 2005 with three goals in mind: service, research, and value. His objective was to distinguish SMG from its competition with a foundation of high quality service and an unflinching dedication to client needs.

With an average of over eleven years of experience, the team of media buyers at Smart Media Group is unmatched in terms of knowledge and negotiation value.

Kyle has more than a decade of experience in planning and placing media in 48 states, which encompasses over 90% of the nation’s Nielsen media markets. He has left his mark on the following notable campaigns:

• 2008 – Smart Media Group was selected as the official media buying agency for the McCain Palin campaign and the Republican National Committee. SMG also purchased media for six incumbent U.S. Senate campaigns, six U.S. House campaigns, and the Republican Governors Association. In 2008, one in five political dollars were planned and purchased through SMG.
• 2007 – Planned and placed media on behalf of the Republican Governors Association’s independent expenditure campaign in Louisiana. Smart Media Group utilized sophisticated swing county analysis technology to target the counties most critical to Gov. Bobby Jindal’s historic victory as the first Indian American governor in U.S. history.
• 2006 – Planned and placed media for targeted senatorial campaigns and the National Republican Senatorial Committee’s independent expenditure campaigns. Managed buys for the National Cable and Telecommunications Association and the U.S. Chamber of Commerce in Arizona and Connecticut.
• 2004 – Directed the media planning and placement strategy for former U.S. Representative John Thune’s historic victory over Senate Minority Leader Tom Daschle in South Dakota. Coordinated all aspects of media placement for twenty political contests, including for Senators Kit Bond (MO) and Jim Bunning (KY).
• 2003 – Oversaw all paid media placement for Governor Ernie Fletcher, who was elected to become the first Republican governor in Kentucky in over 30 years.
• 2002 – Supervised media strategy for former Senator Jim Talent (MO) in his hard fought victory over an incumbent U.S. Senator. Coordinated media strategy for former Majority Whip Mitch McConnell (KY) and Senators Chuck Hagel (NE) and Jeff Sessions (AL) successful re-election efforts.
• 2000 – Planned and executed all aspects of media placement for the NRSC, Americans for Tax Reform Foundation, as well as four U.S. Senate and four U.S. House campaigns.

Other highlights from Kyle’s resume, in addition to those listed above, include:

• 31 U.S. Senate races
• 19 gubernatorial contests
• 13 U.S. House of Representative contests
• 10 issue advocacy campaigns for the NRSC
• Numerous public policy, referendum and corporate campaigns across the country

Kyle is a native of northern New Jersey and holds a Bachelor of Arts in History from Manhattan College in Bronx, NY. He resides in Alexandria, VA with his wife and three children.

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