Listen. Ask. Solve.


Herman Aparicio, Media Planner

A native son of Sterling, Virginia, Herman graduated with a dual degree in Economics and Environmental Science from William & Mary. Before becoming Assistant Media Planner for Smart Media Group, he interned at a small business in Barcelona and the American Petroleum Institute. Herman’s inquisitive mind and skillful analysis ensures that he is always on the hunt for the best markets, media and programing to get your message noticed. When he isn’t meticulously planning, Herman is watching his favorite Premier League team Liverpool F.C. or letting loose at a concert. One day he will perfect his teleportation skills to visit New Zealand to soak up some culture from the other side of the planet.