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Delta Insights: California CD-07

Posted by on Feb 20, 2015 in Uncategorized | 0 comments

California CD-07: The Most Expensive House Race of 2014 California CD-07, a congressional district made up of only part of Sacramento County and 361,441 registered voters, proved to be the most expensive House race of the 2014 election cycle. Freshman incumbent Ami Bera (D) faced off against ex-California CD-03 Congressman Doug Ose (R) in a [...]

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Delta Insights: Holding the Senate Majority, New Hampshire

Posted by on Feb 9, 2015 in Uncategorized | 0 comments

Republicans currently hold a 54-46 majority in the United States Senate and face a difficult map heading into 2016 with 24 seats up for election, compared to only ten for the Democratic Party.  With only a couple of significant opportunities for gaining additional seats, Republicans will need to make a strong defensive stand for incumbents [...]

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Delta Insights: Holding the Senate Majority, Ohio

Posted by on Jan 30, 2015 in Uncategorized | 0 comments

Holding the Senate Majority: Ohio Republicans currently hold a 54-46 majority in the United States Senate and face a difficult map heading into 2016 with 24 seats up for election, compared to only ten for the Democratic Party.  With only a couple of significant opportunities for gaining additional seats, Republicans will need to make a [...]

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Delta Insights: Iowa’s Libertarian Vote

Posted by on Jan 28, 2015 in Uncategorized | 0 comments

The 2012 Iowa caucus results reveal some interesting facts when compared to the 2008 results.  The Libertarian wing of the GOP grew and showed more muscle in 2012 with a strong 3rd place performance by Ron Paul.  In 2008, Ron Paul received about 11,800 votes across the state but in 2012 he received more than [...]

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Delta Insights: 2012 New Hampshire Primary Re-Visited

Posted by on Jan 23, 2015 in Uncategorized | 0 comments

Similar to picking Door #1 or the Small Box on Let’s Make a Deal presidential candidates need to decide their best media strategy during the primary and caucus season. Do you spend small dollar amounts for long periods of time or do you pump large amounts of cash in a matter of weeks? Do you [...]

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2012 Iowa Republican Caucus Revisited

Posted by on Jan 16, 2015 in Blog | 0 comments

We thought it might be interesting to go back and review the Iowa 2012 GOP Caucus results and paid media spending to see if there was a story to tell.  Like most stories, it’s more complicated the farther you get into it.  Here is a quick look at what we found: Voter Trends The total [...]

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