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FL-13 Special Election Spending

Posted by on Mar 13, 2014 in Blog | 0 comments

In all,  pro-DEM groups spent a total of $5.5 million helping the Democratic candidate Alex Sink dominate the airwaves. The DCCC spent approximately $2.2 million, while the House Majority PAC and League of Conservation voters spent a combined $1.1 million. Overall, Democrats focused about 78% of their spending on the broadcast outlets, and 22% on [...]

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SMG’s Digital Dose: Buying an Audience vs. Buying a Site: Shifting Perspective

Posted by on Nov 12, 2013 in Blog | 0 comments

When you think of buying an ad online to reach your target audience, what’s the first thing you think of?  Most likely a site that you associate as relevant to the audience that you are trying to reach.  For example you might be looking to target Republican voters.  Sites that immediately may come to mind [...]

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SMG’s Digital Dose: How Much Does Digital Cost Compared to TV?

Posted by on Nov 5, 2013 in Blog | 0 comments

Comparing the cost of digital to broadcast TV is like comparing to apples to oranges. The way that digital is purchased and measured varies from the methods of traditional broadcast TV makes it difficult to achieve an exact comparison of cost. First of all digital media is most commonly priced on a cost-per-thousand (CPM) basis [...]

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SMG’s Digital Dose: How Digital Media Has Been Used Successfully in Politics

Posted by on Oct 29, 2013 in Blog | 0 comments

Following the 2012 Presidential Election, Engage DC put together a fascinating presentation on the digital, technology and analytics powerhouse that took place “Inside the Cave” for Obama for America (OFA).  In that report they cover in detail how OFA successfully implemented digital strategies to achieve success in 2012. Below are some highlights from the report [...]

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SMG’s Digital Dose: The State of Digital

Posted by on Oct 22, 2013 in Blog | 0 comments

Over the next few weeks we will dive into the vast world of digital media and explore a wide array of topics ranging from how digital media has been used successfully in political campaigns to how you can test your messages online before putting them out on primetime.  We will also take a deeper look [...]

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VA Gubernatorial Spending Update

Posted by on Oct 4, 2013 in Blog, Candidate | 0 comments

Here are some numbers on the current Governor’s race in the Old Dominion. To date there has been $16.6 million in advertising placed on broadcast, cable and radio across the Commonwealth.  This includes more than 15 advertisers from Planned Parenthood to recently created Super PACs like Virginia Principles Fund PAC.  Of the $16.6 million, about $12.5 [...]

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Why is digital still taking a back seat in the era of “big data”?

Posted by on Sep 25, 2013 in Blog, Candidate, Issue | 1 comment

I am continually amazed at the seeming lack of interest in the digital media space from campaigns, candidates, issue groups and Republicans nationwide.  With “big data” on the top of every political consultants mind, my question remains unanswered: How can we bypass digital media, a concept built on data and buying smart… especially in the [...]

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The Ad Space Beyond TV and Online is Beckoning

Posted by on Aug 22, 2013 in Uncategorized | 0 comments

Public restrooms, graffiti, and tattoos: Creative and resourceful advertising techniques to consider for your campaign Mandie Suits What do the following things have in common: public restrooms, graffiti and tattoos? As strange as it sounds, they’re all potential advertising mediums. And for campaigns considering unorthodox ad strategies – let’s not forget young people aren’t watching [...]

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Fox Sports 1 and NBC Sports Network Take Aim at ESPN

Posted by on Aug 21, 2013 in Blog, Consumer, SMG Favs | 0 comments

  This week, a new 24/7 sports channel, called FOX Sports 1, debuted in 90 million cable homes, making it one of the largest network debuts in cable history. The new channel replaces the SPEED channel and already has deals in place to air live PAC-12 college football, college basketball, soccer, NASCAR, and UFC. There [...]

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What You Need to Know about Nielsen’s Digital Program Ratings

Posted by on May 1, 2013 in Blog | 0 comments

Nielsen made an announcement yesterday that they are rolling out a pilot program this month for Nielsen Digital Program Ratings.  We read Nielsen’s Press Release, along with this Wall Street Journal article, and put just the facts that we think you need to know in a blog post for an express-read. What is Nielsen’s Digital [...]

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