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Delta Insights: Holding the Senate Majority, Ohio

Posted by on Jan 30, 2015 in Uncategorized | 0 comments

Holding the Senate Majority: Ohio Republicans currently hold a 54-46 majority in the United States Senate and face a difficult map heading into 2016 with 24 seats up for election, compared to only ten for the Democratic Party.  With only a couple of significant opportunities for gaining additional seats, Republicans will need to make a [...]

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Delta Insights: Iowa’s Libertarian Vote

Posted by on Jan 28, 2015 in Uncategorized | 0 comments

The 2012 Iowa caucus results reveal some interesting facts when compared to the 2008 results.  The Libertarian wing of the GOP grew and showed more muscle in 2012 with a strong 3rd place performance by Ron Paul.  In 2008, Ron Paul received about 11,800 votes across the state but in 2012 he received more than [...]

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Delta Insights: 2012 New Hampshire Primary Re-Visited

Posted by on Jan 23, 2015 in Uncategorized | 0 comments

Similar to picking Door #1 or the Small Box on Let’s Make a Deal presidential candidates need to decide their best media strategy during the primary and caucus season. Do you spend small dollar amounts for long periods of time or do you pump large amounts of cash in a matter of weeks? Do you [...]

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2012 Iowa Republican Caucus Revisited

Posted by on Jan 16, 2015 in Blog | 0 comments

We thought it might be interesting to go back and review the Iowa 2012 GOP Caucus results and paid media spending to see if there was a story to tell.  Like most stories, it’s more complicated the farther you get into it.  Here is a quick look at what we found: Voter Trends The total [...]

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FL-13 Special Election Spending

Posted by on Mar 13, 2014 in Blog | 0 comments

In all,  pro-DEM groups spent a total of $5.5 million helping the Democratic candidate Alex Sink dominate the airwaves. The DCCC spent approximately $2.2 million, while the House Majority PAC and League of Conservation voters spent a combined $1.1 million. Overall, Democrats focused about 78% of their spending on the broadcast outlets, and 22% on [...]

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What does RON mean?

Posted by on Nov 21, 2013 in Digital, Smartpedia | 0 comments

RON stands for run-of-network and is way that digital advertising can be purchased across a network. In a RON ad buy an ad network positions ads across the sites it represents at its own discretion, according to available inventory. The advertiser usually forgoes premium positioning in exchange for more advertising weight at a lower CPM. [...]

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