Our expertise saves you more. Because our knowledge of FCC political regulations is extensive, relying on SMG saves our clients an average of 30%. We are the only media firm to file a formal complaint with the FCC in the past 10 years against a broadcast group for improper political sales policies.
We help you visualize the impact of your message. As the only political media buying agency to team up with Tableau to build customized mapping software which can create interactive maps using multiple media and political boundaries within minutes. SMG’s map boundary capabilities include all 210 DMAs, all 302 Radio Metros, and all 435 congressional districts
We watch your money like a hawk. Because we reconcile all media schedules spot by spot, including by traffic instructions, our clients’ refunds are as much as 10 times higher than the industry standard. We hold media vendors accountable, both to ensure our clients’ return on investment and uphold our own integrity as stewards of their media expenditures. In 2014, we tracked down and returned more than $1.3 million to our clients – funds which would have otherwise been kept by media outlets.
Our real-time data analysis keeps you informed. Using the fastest competitive collection intelligence tool in the industry, SMG tracked and analyzed $1.6 billion in spending by 1,138 advertisers in 2014, including all of the Primary and General spending for every congressional, senatorial, and gubernatorial race. Additionally, SMG tracked all $1.1 billion of 2012 Presidential Primary and General spending. All of this spending data can be easily searched and filtered by race, election, political party, team, advertiser, media buying agency, state, market, station, media type, and date. Having the data organized down to such minute levels of detail allows SMG to quickly retrieve and analyze requested spending information. SMG has the fastest competitive collection intelligence tool in the industry. Combined with their custom client portal tool, the competitive software allows SMG’s clients to view and interact with the data in real time.
When conditions change, we help you react swiftly. In 2014 SMG’s traffic department was active in over 35 states, making 860 traffic changes for over 95 advertisers. In October alone, while handling 70 different clients, we made an average of 11 traffic changes per day.
We move people to act. In the 2014 election cycle, SMG served more than half a billion impressions for our clients to micro-targeted audiences based on voting history and propensity, age, demographic, and political issue preferences. These impressions generated more than 675,000 audience interactions from eligible voters for our clients’ campaign and issue projects.
SMG Digital is everywhere. From programmatic online advertising to connected television buys, SMG served more than half a billion online impressions in 2014. These highly targeted ads helped SMG rack up an 83% win rate in races where we ran digital.
Our reach is broad. In 2014 we were active in 138 markets. Local ads placed by SMG reached 60% of American households, including 19 of the top 25.
We’re honored. SMG received numerous honors in 2013, including the American Association of Political Consultants’ Pollie Awards, Campaigns & Elections’ Reed Awards and Smart CEO’s Volt Award.