Listen. Ask. Solve.

Fox Sports 1 and NBC Sports Network Take Aim at ESPN

Posted on 21 Aug 2013 in Blog, Consumer, SMG Favs | 0 comments

  This week, a new 24/7 sports channel, called FOX Sports 1, debuted in 90 million cable homes, making it one of the largest network debuts in cable history. The new channel replaces the SPEED channel and already has deals in place to air live PAC-12 college football, college basketball, soccer, NASCAR, and UFC. There [...]

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Rentrak versus Nielsen: It’s not a political race but it has our attention.

Posted on 19 Mar 2013 in Blog, SMG Favs | 0 comments

Nielsen is the leading global information and measurement company that birthed market research, “Nielsen ratings”, the “people meter”, and the concept of “market share”; Rentrak is Nielsen’s greatest and latest competitor. One thing on an advertiser’s mind today is, should we be considering trading in Nielsen’s services for Rentrak’s? Nielsen’s story… Nielsen was founded in [...]

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Super Bowl Infographs

Posted on 26 Feb 2013 in Blog, SMG Favs | 0 comments

Much of the post-Super Bowl buzz is usually about the game and favorite or worst commercials. However, there is plenty of interesting data on the viewing habits, which is more useful for agencies. Nielsen and other third party vendors compiled several infographs discussing the three-screen approach and the prevalence of Twitter below.    

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Google Glass

Posted on 22 Feb 2013 in Blog, SMG Favs | 0 comments

On Wednesday, Google released a YouTube video of their latest technological advancement, Google Glass.  It is the equivalent of Bluetooth earpiece, but for your eyes.  It can record, bring up information, all hands free with a voice command. Below is the video: The advertising and creative possibilities are endless. It takes the second screen approach to [...]

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Nielsen Agrees to Buy Arbitron

Posted on 18 Dec 2012 in Blog, SMG Favs | 0 comments

This morning, television ratings company Nielsen agreed to purchase the leading radio ratings company, Arbitron, for $1.26 billion dollars. Despite the trend toward internet radio like Pandora and iHeartRadio, 92% of Americans still listen to traditional radio for an average of two hours a day.  This move will help streamline the two largest survey companies [...]

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