Much of the post-Super Bowl buzz is usually about the game and favorite or worst commercials. However, there is plenty of interesting data on the viewing habits, which is more useful for agencies. Nielsen and other third party vendors compiled several infographs discussing the three-screen approach and the prevalence of Twitter below.
On Wednesday, Google released a YouTube video of their latest technological advancement, Google Glass. It is the equivalent of Bluetooth earpiece, but for your eyes. It can record, bring up information, all hands free with a voice command. Below is the video: The advertising and creative possibilities are endless. It takes the second screen approach to [...]