Listen. Ask. Solve.

What are the deadlines for getting my ads to air? What about during holidays?

Posted on 06 Nov 2013 in Smartpedia, Traffic | 0 comments

For a spot to air on time, stations need to have the creative materials and traffic instructions in-house by a specific deadline. The deadlines vary among media (radio, broadcast television, satellite television, and cable television). While each station can have its own unique set of deadlines, deadlines typically follow the structure demonstrated in the list […]

Read More

What is the benefit of Smart Traffic?

Posted on 12 Sep 2013 in Smartpedia, Traffic | 0 comments

Smart Traffic is software we created that significantly cuts down the time it takes to get an ad on the air. As a result, campaigns are able to reap such benefits as quickly countering an opponent’s attack, responding to a hot issue, or taking their opponents by surprise. The software allows us to communicate all […]

Read More

What is DG?

Posted on 22 Aug 2013 in Smartpedia, Traffic | 0 comments

DG is a service that electronically delivers commercials to radio, broadcast television, and cable television stations. Production companies use DG to send their commercials to the stations that are going to air them. DG can provide next day delivery and even one hour delivery (at a higher cost). Check out DG’s website here

Read More

What is an ISCI code? Why do we need it?

Posted on 30 May 2013 in Smartpedia, Traffic | 0 comments

When discussing a radio or television commercial for a campaign you may hear the term “ISCI code” thrown around along with the commercial’s title. ISCI is an acronym for industry standard commercial identifier, and every commercial has its own unique ISCI code. The ISCI code is made up of a series of letters and numbers […]

Read More