When planning and buying cable, we look at the cost per spot and not CPP because cable is planned on a system-by-system basis and not on an entire market level. Cable systems do not have ratings within the individual systems so the cost per spot basis is the most accurate metric to base costing off […]
According to Scarborough, nearly half (45.7%) of US households use a DVR.
These are three different cable terms that describe the different delivery systems used to cover television markets. Interconnect is the combination of all the hard wired cable providers in a certain market, grouped together for sales purposes. The Interconnect in Washington DC is called “Comcast Interconnect /Washington, DC,” which includes the 20 different Comcast cable […]
Unlike a TV broadcast market, a cable market is broken down into many smaller sections based on where cable companies have coverage. These cable sections or systems can be as small as a couple zip codes, or as large as several counties. The systems have names based on the Cable Company (Comcast, Time Warner, etc) […]
The top cable networks for Independents are History, ESPN, A&E, Discovery and TNT! Check out the graphic below!