Listen. Ask. Solve.

Why would you use a flash mob as an advertising tool? How would I put together a flash mob??

Posted on 26 Sep 2013 in Print and Outdoor, Smartpedia | 0 comments

When using a flash mob as an advertising tool, the purpose is to generate buzz, ultimately get news coverage and go viral on the internet. With all of the gimmicks out there today, your flash mob would have to have something out of the ordinary and that something could vary depending on what is being […]

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What is a showing?

Posted on 01 Aug 2013 in Print and Outdoor, Smartpedia | 0 comments

A showing represents the number of billboards needed in a market to reach a set percentage of the given market’s population daily. The number of billboards varies per market but is always represented by the measurements #25, #50, #75, and #100. If we have a #75 showing, approximately 75% of the given market’s population will […]

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What are Eyes on Impressions?

Posted on 25 Jul 2013 in Print and Outdoor, Smartpedia | 0 comments

EYES ON Impressions (EOI) are the total number of times people who pass Out of Home displays (during the flight) are likely to see an ad on the display. The total (EOI) includes all people who notice the ad, regardless of the origin of their trips. (EOI) originates with an accurate count of traffic and […]

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What are the advantages for Digital Billboards?

Posted on 30 May 2013 in Print and Outdoor, Smartpedia | 0 comments

Digital billboards are great for both advertisers and consumers for many reasons. First of all, advertisers can run a one week or shorter campaign, as opposed to having to advertise for at least four weeks for the static boards. Secondly, advertisers can get their ad up instantaneously, as opposed to a four week lead time […]

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What are Digital Billboards?

Posted on 30 May 2013 in Print and Outdoor, Smartpedia | 0 comments

Digital billboards are the billboards with images that change every few seconds electronically. Their counterpart is the old fashioned traditional billboard, or static billboard. Digital billboards usually come in two sizes: bulletin and posters; however, their sizes are measured in pixels, not width and height. Here are some visuals of digital billboards:

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