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What does RON mean?

Posted on 21 Nov 2013 in Digital, Smartpedia | 0 comments

RON stands for run-of-network and is way that digital advertising can be purchased across a network. In a RON ad buy an ad network positions ads across the sites it represents at its own discretion, according to available inventory. The advertiser usually forgoes premium positioning in exchange for more advertising weight at a lower CPM. […]

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What types of ads can I buy online?

Posted on 14 Nov 2013 in Digital, Smartpedia | 0 comments

Unlike traditional media there are more options than just :30 vs. :60 video or audio when it comes to ad type available online. Some of the most common types of online ads available are standard display banners, video, streaming audio, rich media banners, and text ads. •Standard Display Banners- Static or animated non-interactive ads on […]

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How is Interactive Priced?

Posted on 22 Oct 2013 in Digital, Smartpedia | 0 comments

Interactive is most commonly priced on a cost-per-thousand basis (CPM) in which you pay a particular rate per thousand impressions. The way you buy digital media is based on your campaign goals. In the case of CPM, you would utilize this pricing structure if the main objective of your campaign was branding and awareness. There […]

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What is geo-fencing?

Posted on 10 Oct 2013 in Digital, Smartpedia | 0 comments

Geo-fencing is a term used to identify a geographic targeting option available through mobile and tablet advertising. A geo-fence is an invisible radius around a particular area of interest, such as Capitol Hill that is used to target an audience. Impressions will only be served to those consumers falling within the area of interest. The […]

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How many listeners does Pandora have?

Posted on 01 Oct 2013 in Digital, Smartpedia | 0 comments

Pandora has 70.2 million active users. The majority of the users are between the ages of 18-64. Check out the breakout below: A13-17 Monthly Uniques – 7.1MM A18-34 Monthly Uniques – 39.5MM A35-64 Monthly Uniques – 22.4 MM A65+ Monthly Uniques – 1.1 MM

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