Listen. Ask. Solve.

How many households use a DVR?

Posted on 12 Nov 2013 in Broadcast TV, Competitive and Research, Radio and Cable, Smartpedia | 0 comments

According to Scarborough, nearly half (45.7%) of US households use a DVR.

Read More

What cable network has the largest number of Democratic viewers?

Posted on 08 Oct 2013 in Competitive and Research, Smartpedia | 0 comments

TNT is the cable network with the largest number of Democratic viewers, according to Arbitron’s Scarborough nationwide survey data for 1st Q 2013. 16.2 million Democratic viewers stated they watched TNT in the past seven days, which is 16% more likely than the average. Fox News is the cable network with the largest number of […]

Read More

What is the smallest TV Market?

Posted on 03 Oct 2013 in Competitive and Research, Smartpedia | 0 comments

The smallest TV market is Glendive, Montana. Nielsen ranks Glendive as number 210 on their list of Designated Market Areas (DMAs) in 2013. Glendive is home to 4,050 TV homes, or 0.004% of TV homes in the United States.

Read More

What percentage of presidential voters in 2012 were under 30 years of age?

Posted on 06 Aug 2013 in Competitive and Research, Smartpedia | 0 comments

According to CNN exit polls, 19% of voters in the 2012 Presidential Election were 18-29 years old. Of the 18-29 year old demographic, 60% voted for Obama and 37% voted for Romney. Click here for reference.

Read More

What state received the most presidential political ad spending in 2012?

Posted on 18 Jul 2013 in Competitive and Research, Smartpedia | 0 comments

Florida received $215 million in Presidential advertising in 2012, making it the state with the highest amount of political ad spending during the Presidential Election. During the Primary Election, candidates and issue groups spent $24 million in Florida. During the General Election, candidates and issue groups spent $191 million in Florida. • Orlando received $58.5 […]

Read More