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What do you do when it’s not election season?

Posted on 25 Oct 2013 in Client Services and Other, Smartpedia | 0 comments

While things certainly slow down, the life of a political media buyer isn’t all vacations and tropical drinks during the off years! The first order of business coming off a busy election season is financial reconciliation (check out our Smartpedia post on Reconciliation). In addition to meticulously combing through our accounts, we also review internal […]

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What happens if the candidate loses?

Posted on 08 Aug 2013 in Client Services and Other, Smartpedia | 0 comments

Bummer! Win or lose, once the election is over, we enter the final stage of our media buying process which is financial reconciliation. We will collect all of the vendor invoices and compare them to the media buys, ensuring that all media schedules ran correctly and every dollar is accounted for. Afterwards, we will collect […]

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What is the timeline for getting my ad to air? What do I need to have prepared to get it running in a timely process?

Posted on 30 Jul 2013 in Client Services and Other, Smartpedia | 0 comments

To launch your political ad on time, we will need to have approval on the plan at least two days prior to the start. Once we have the green light, we’ll send you an invoice and begin booking. While different media outlets have various deadlines on when they need to receive the ad, your spot […]

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