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How many households use a DVR?

Posted on 12 Nov 2013 in Broadcast TV, Competitive and Research, Radio and Cable, Smartpedia | 0 comments

According to Scarborough, nearly half (45.7%) of US households use a DVR.

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What is LUR?

Posted on 17 Oct 2013 in Broadcast TV, Smartpedia | 0 comments

Throughout the year, big dollar clients like Coca-Cola, receive package deals, including multiple time slots for a cut rate, from television and radio stations around the country. In the last 45 days before a primary or 60 days before a general election, stations break these package deals down to calculate the LUR, or Lowest Unit […]

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What is CPP?

Posted on 03 Sep 2013 in Broadcast TV, Smartpedia | 0 comments

CPP stands for cost per point. Television and radio programs are rated using a point system where one point equals one percent of the target audience. The price of buying an advertising spot in a program divided by that program’s rating is the cost per point for that show. CPP becomes important when looking at […]

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What is the ideal amount of GRPs for a political advertising campaign?

Posted on 16 Aug 2013 in Broadcast TV, Smartpedia | 0 comments

The amount of GRPs per broadcast and radio campaigns vary based on budget; however, once certain GRP levels are achieved we say that the message is saturated. Broadcast messages reach that point at 1000 GRPs while radio messages reach that point at 300 GRPs. At Smart Media Group we’re able to project GRP achievement with […]

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How is a GRP measured?

Posted on 14 Aug 2013 in Broadcast TV, Smartpedia | 0 comments

First take the percentage of your target audience that will see your ad in a given program, which is called the reach. This number is determined by rating points Nielsen® and Arbitron® assign. Next multiply the reach by the number of times an ad is placed in front of your target audience, which is called […]

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