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VA Gubernatorial Spending Update

Posted on 04 Oct 2013 in Blog, Candidate | 0 comments

Here are some numbers on the current Governor’s race in the Old Dominion. To date there has been $16.6 million in advertising placed on broadcast, cable and radio across the Commonwealth.  This includes more than 15 advertisers from Planned Parenthood to recently created Super PACs like Virginia Principles Fund PAC.  Of the $16.6 million, about $12.5 […]

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Why is digital still taking a back seat in the era of “big data”?

Posted on 25 Sep 2013 in Blog, Candidate, Issue | 0 comments

I am continually amazed at the seeming lack of interest in the digital media space from campaigns, candidates, issue groups and Republicans nationwide.  With “big data” on the top of every political consultants mind, my question remains unanswered: How can we bypass digital media, a concept built on data and buying smart… especially in the […]

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