Listen. Ask. Solve.

2012 Iowa Republican Caucus Revisited

Posted on 16 Jan 2015 in Blog | 0 comments

We thought it might be interesting to go back and review the Iowa 2012 GOP Caucus results and paid media spending to see if there was a story to tell.  Like most stories, it’s more complicated the farther you get into it.  Here is a quick look at what we found: Voter Trends The total […]

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FL-13 Special Election Spending

Posted on 13 Mar 2014 in Blog | 0 comments

In all,  pro-DEM groups spent a total of $5.5 million helping the Democratic candidate Alex Sink dominate the airwaves. The DCCC spent approximately $2.2 million, while the House Majority PAC and League of Conservation voters spent a combined $1.1 million. Overall, Democrats focused about 78% of their spending on the broadcast outlets, and 22% on […]

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SMG’s Digital Dose: Buying an Audience vs. Buying a Site: Shifting Perspective

Posted on 12 Nov 2013 in Blog | 0 comments

When you think of buying an ad online to reach your target audience, what’s the first thing you think of?  Most likely a site that you associate as relevant to the audience that you are trying to reach.  For example you might be looking to target Republican voters.  Sites that immediately may come to mind […]

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SMG’s Digital Dose: How Much Does Digital Cost Compared to TV?

Posted on 05 Nov 2013 in Blog | 0 comments

Comparing the cost of digital to broadcast TV is like comparing to apples to oranges. The way that digital is purchased and measured varies from the methods of traditional broadcast TV makes it difficult to achieve an exact comparison of cost. First of all digital media is most commonly priced on a cost-per-thousand (CPM) basis […]

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SMG’s Digital Dose: How Digital Media Has Been Used Successfully in Politics

Posted on 29 Oct 2013 in Blog | 0 comments

Following the 2012 Presidential Election, Engage DC put together a fascinating presentation on the digital, technology and analytics powerhouse that took place “Inside the Cave” for Obama for America (OFA).  In that report they cover in detail how OFA successfully implemented digital strategies to achieve success in 2012. Below are some highlights from the report […]

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