An article a few months back in Media magazine raised an interesting issue as to the value out-of-home advertising, particularly in political campaigns.  In political campaigns this usually consists of bumper stickers and yard signs.  While Terry McAulffle proved you can make a big impression with yard signs, do they help craft the desired image of the candidate?

What message is this activist driving?

Humor is clearly one methods that transcends mediums.

Bumper stickers and yard signs have always been used to display support among various groups such as: “Women for Obama” – “Veterans for McCain” – “Carpenters for Hillary” these go a step beyond raising awareness and link a candidate to a group that relays something positive about them.  While we have grown accustom to these forms of advertising are they effective outiside of the fact that they are virtually free?  It seems without other forms of advertising to echo a message they do very little to positively define a candidate.  Advertising clutter is not limted to TV and raising awareness becomes difficult when a yard sign in one of four or a sticker is one of twenty.  While it is doubtful the yard signs and bumper stickers will dissappear like campaign buttons, the value added to the candidates may be more annoying than advertising.

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