Archive for January, 2012

The Winding Road to a Brokered GOP Convention

Friday, January 27th, 2012

New delegate rules, a spaced out calendar and a resurgent Newt Gingrich could prolong the nominating contest until August.

With the Republican presidential primary starting to resemble an actual contest, there’s been renewed chatter about the prospect of a brokered convention. Some in the GOP are now contemplating the grim prospect of waiting until the summer to see who will emerge to take on President Obama. Democrats fretted over the same possibility in 2008, when the race between then-Sens. Obama and Hillary Clinton seemed poised for a stalemate.

If there is a prolonged, two-way race between Mitt Romney and Newt Gingrich, the possibility – albeit remote – exists that the nomination won’t be settled until the August convention in Tampa Bay. Most observers have dismissed the idea of a brokered convention, consigning it to the realm of fantasy because Romney will likely recover in Florida and seal the nod before Spring. But if events continue to break against him, the potential of a brokered convention will grow.

Here are three reasons why:

The primary process is more spaced out than before. In the past, the calendar made it easy for one candidate to amass momentum and gain a prohibitive advantage over his rivals by the end of January. In 2012, with the exception of a few caucuses, there is a month gap between the Florida vote and the next significant primaries in Arizona and Michigan. Moreover, the Republican National Committee has changed the delegate allocation rules. Most of the primary contests held before April 1 award delegates proportionally instead of winner-take-all. This slows down the momentum any candidate can generate.

The Ron Paul factor. A top reason why a brokered convention is more realistic this year is the success of Ron Paul and his movement. Paul is now the leader of a party within a party. While he won’t come close to winning the nomination, his following has grown to the point where the congressman could have enough representation at the convention to deny either Romney or Gingrich a majority of delegates. And the reality is a brokered convention would be a major opportunity for his movement to translate some of its ideas into planks in the Republican platform – an enticing opportunity for Paul.

Voters are more “self-aware” than ever. In 2008, conservative talker Rush Limbaugh mischievously encouraged his listeners to register as Democrats and vote in the primaries to prolong the hotly contested nomination fight between Obama and Clinton. While it’s hard to determine if this had any effect on the outcome, the idea behind “Operation Chaos” could be applied on a much broader scale this time if conservative discontent persists with a Romney nomination. If influential conservative media personalities were to champion a brokered convention, voters may respond by ensuring no candidate wins before August.

Chris Palko works as an assistant media analyst at Smart Media Group, a Republican political media buying agency in Alexandria, Va. He is a graduate of American University and George Washington University’s Graduate School of Political Management.

A version of this post was also published on Campaign and Elections’ blog, Campaign Insider

Sparks fly in Presidential Jobs Ads…Literally

Friday, January 13th, 2012

Presidential campaign ads are formulaic. In many cases, the viewer sees a montage of established symbols flashed across the screen: American flags flying, wheat fields rustling, Main Streets lined with shoppers, people going to work. Symbols are a powerful way of quickly relating a message to an audience. American flags, for instance, are used to represent freedom, while wheat fields are used to represent prosperity. But which symbol best represents 21st century jobs? The welder. Nothing like sparks flying off a grinder to tell people: this candidate embodies the dynamism of the American economy.

In an effort to track the general messaging behind this year’s presidential ads, Smart Media Group has kept a playlist of all of the television-worthy spots uploaded to YouTube by the presidential candidates, Political Action Committees and issue groups. So far, SMG has tallied 98 different broadcast-quality ads that have been uploaded to YouTube and relate to the 2012 GOP primary election. Of those 98 ads, 22 are negative ads (22 percent), 67 are positive ads (68 percent) and 9 are “contrast” ads, or positive/negative (9 percent).

SMG also has counted eights ads that have featured a table saw with sparks flying. Of these eight ads, five have been positive ads, two have been negative ads and one has been a contrast ad. Watch how each candidate lets the welder tell a story:

1 “Believe in America

Mitt Romney was the first the candidate to feature the welder in his ad, “Believe in America.” It was an attack ad on Obama. Not too many sparks flying, but definitely bright.

2 “America’s CEO

Friends of Herman Cain produced this positive ad called “America’s CEO.” It features a much more impressive shot of sparks flying.

3 “Rebuilding the America We Love

Newt Gingrich entered Iowa with this positive ad, “Rebuilding the America We Love.” It looks like the whole factory is ablaze!

4 “Freedom and Opportunity

Mitt Romney released a positive ad called “Freedom and Opportunity.” This shot is a bit more complicated, with the candidate actually walking behind the welder.

5 “Best Chance” & “Very Best Chance

Rick Santorum also featured the grinder in his positive ad aired in South Carolina, “Best Chance” and version 2, “Very Best Chance“. This is a great, full screen shot of a welder working hard.

6 “Timid vs. Bold

Newt Gingrich featured this table saw in his contrast ad, “Timid vs. Bold.” This shot is a nice switch up from the traditional close up of the welder.

7 “Mitt Romney: Job Creator?

MoveOn.org aired this Romney attack ad on cable networks in New Hampshire. It’s a nice shot of the man working with the grinder.

8 “Leadership

The Pro-Perry Make Us Great Again PAC aired “Leadership” in both Iowa and South Carolina. This may be the best shot of a welder and sparks flying.

Did we miss any welders? Which ad is your favorite?

A version of this post was also published on Campaigns and Elections’ blog, Campaign Insider.

Can Romney claim a conservative win in NH?

Tuesday, January 10th, 2012

The state has seen a shift toward the GOP, which could enhance Romney’s conservative cred if he wins big.

Mitt Romney’s expected win in New Hampshire Tuesday could enhance his conservative bona fides. That’s because the Granite State has seen a remarkable growth in Republican influence in the last couple years and is poised to increase its pull on the national scene.

Traditionally, South Carolina primary voters were regarded as the gatekeepers of the GOP’s leadership. Win over the Palmetto State and you can lead the Republican Party, the conventional wisdom went, because South Carolina’s brand of conservatism was dominant. But New Hampshire, sometimes regarded as a blue state, is ripening to a deep red and could play an oversized role in not just the GOP nomination contest but the general election in 2012.

No state shifted more to the right in 2010 than New Hampshire. The GOP’s performance in New Hampshire last cycle is even more remarkable given that it came after the state had been trending solidly Democratic. Between 2004 and 2008, Democrats took over the governorship and both houses of the legislature, President Obama defeated Sen. John McCain (R-Ariz.) by 10 points and now-Sen. Jeanne Shaheen defeated Republican John Sununu in their 2008 Senate race rematch. After that cycle, you could have made a strong case that New Hampshire was becoming a blue state.

The 2010 elections, however, saw a dramatic reversal. Republicans were able to take back New Hampshire’s two House seats by healthy margins. And that was a mere prelude to the real surge made in other races. Both chambers of the state legislature flipped back to the GOP. But simply saying they flipped doesn’t do justice to the magnitude of the reversal. The state Senate went from 14 Democrats and 10 Republicans to 19 Republicans and 5 Democrats. The state House changed from 224 Democrats and 176 Republicans prior to the election to a whooping 298 Republicans and 102 Democrats after the 2010 vote. (The current make up is 293 Republicans, 104 Democrats and three vacancies).

Moreover, state Attorney General Kelly Ayotte won 61 percent of the vote in an open Senate race against Rep. Paul Hodes (D). According to Gallup, only Rhode Island saw a greater decline in Democratic Party identification from 2008 to 2010. Despite being in the heart of deep-blue New England, New Hampshire may be an easier win for the Republican nominee in 2012 than battlegrounds such as Ohio or Florida – particularly if Romney is at the top of the ticket.

Boston transplants make the state more Republican, not less. An observer to the previous decline of Republican fortunes in the state may identify the influx of Massachusetts natives as the prime cause for the shift. This is false. If anything, Massachusetts natives are the most Republican voters.

In 2004, 29 percent of voters originally were from Massachusetts. They gave George W. Bush 52 percent of the vote in his race against Sen. John Kerry (D-Mass.). That was about three points better than his overall performance in the state.

The most Republican towns in the state are those closest to the main corridors leading to Boston. The towns between the state line and Manchester on Interstate 93 are all solidly Republican. Derry, Windham and Salem are full of refugees from Massachusetts, and the inhabitants of these towns don’t want to further their former state’s political tradition — they want to escape it.

McCain won all but two of the towns in Rockingham and Hillsborough counties, which border Massachusetts. And Republicans won them all in convincing fashion in 2010. The mill cities of Manchester and Nashua are about at the state average for political partisanship, making them more Republican than typical northern working-class cities.

New Hampshire has always been a New England outlier. Before the Civil War, it was the Jacksonian outpost in Puritan New England.  Its only President, Franklin Pierce, was a pro-slavery Democrat, who was totally out of sympathy with the abolitionist Whig tradition that dominated New England society at the time. After the war, when the Republican Party was the political expression of New England, it was the most Democratic state in the region. It was the only state in New England to vote for Woodrow Wilson’s reelection in 1916.

It then transitioned to the best Republican state in New England while the region was shifting Democratic. It was Barry Goldwater’s most supportive state in the region and George McGovern’s least. It was the only state in New England that gave Reagan over 50 percent in 1980. Clinton won it merely by one point in 1992, far closer than in other New England states. And the only time Bush won a state in New England (or the Northeast) was when he won New Hampshire in 2000.

A version of this post was also published on Campaigns and Elections’  blog, Campaign Insider.

The $26 million Republican air war

Monday, January 2nd, 2012

Presidential advertisers have spent a combined total of $26 million on advertising in the Republican primary to date. The money, spread across Iowa, New Hampshire, South Carolina and Florida, has gone toward some memorable spots – Ron Paul’s dog, Rick Perry’s prayer jacket, voters wondering who Jon Huntsman is — as the candidates have fought an increasingly bitter air war for their party’s nomination. But you don’t have to be living in West Des Moines or Manchester to understand just how crowded TV ad time has become in the leadoff states. We’ve compiled a grid mapping the campaign spots, positive and negative, in the order they were released.

The red circles represent positive spots, the grey circles represent spots that are somewhere in the middle and the black circles represent negative spots. Breaking down the total spent on both negative and positive ads is problematic because it’s difficult to chart how long a spot has run on a station. Still, a few patterns stand out:

Super PACs are the new conduits for contrast ads, which spares the candidates from having to be linked to those attacks. Take the Restore Our Future PAC, one of the Super PACs supporting Mitt Romney. Five out of the six spots it produced were negative. It started off with a mainly positive spot called “Now You See the Problem” that focused mainly on how Romney can create jobs. After that was out of the way, the group created five other ads that focused on attacking Newt Gingrich and Rick Perry: “Smiling” uploaded on 12/8, “Plan” uploaded on 12/14, “Happy (IA)” uploaded on 12/20, “Too Much (IA)” uploaded on 12/21 and “Whoops (IA)” uploaded on 12/29.

Make Us Great Again PAC, which supports Perry, ran three positive spots from Oct. 25 until they finally released the negative “Newsreel” ad on Dec. 21, attacking both Gingrich and Romney. Rick Perry’s campaign, meanwhile, also released negative spots. It produced “Problem/Solution” and “Three Streets,” which target Romney and Gingrich. On the other hand, Winning Our Future, the former speaker’s Super PAC, has produced two positive ads on behalf of Gingrich.

Our Destiny PAC¸ which backs Jon Huntsman, has run two positive spots so far. Their most recent spot, “Two,” released in mid-December, is not an all-out attack ad, but does criticize Romney before touting Huntsman’s credentials. Meanwhile, the pro-Rick Santorum group, Red White and Blue Fund, has produced two positive ads on behalf of the former Pennsylvania senator.

…The DNC released their “Mitt vs. Mitt” ad on 11/27, which ran shortly after Mitt Romney first went up on air in Manchester, NH. It turned out to be a small buy which ran in a few markets, but it garnered a lot of attention.

Presidential Candidates have avoided running negative ads for the most part.

Ron Paul ran one hard hitting attack ad focusing solely on Newt Gingrich called “Serial Hypocrisy” (uploaded on 12/5).

Mitt Romney started off his campaign by running “Believe in America” in Manchester, NH (uploaded on 11/21). This one minute ad attacked President Obama and then switched to Romney’s plan for America.

To get the full picture of the presidential TV ad landscape, the candidates’ full ad library can be viewed here.

This grid shows all of the spots with their titles:

Spot log

Grand total spend to date:

A version of this post was also published on Campaigns and Elections’ blog, Campaign Insider.