Archive for June, 2010

Google TV Breakthrough or Bust?

Wednesday, June 30th, 2010

This fall Google is hoping to turn your TV screen into a web browser by releasing a set top box that allows you to surf the web on your TV.  A potential benefit of this move is the ability to customize ads to demographic segments and dynamically change ad content based off of news events, the weather or other variables.  The big stumbling block is not technology, but hardware.  Are people willing to shell out money for a box that allows them to do the same things their laptop already does?  If Google is successful, time spent watching online video content will definitely skyrocket.

SMG Clients Sweep June 8th Primaries

Wednesday, June 9th, 2010

Three of Smart Media Group’s clients won GOP primaries Tuesday night, setting the stage for heated November match ups in key races across the country.  Meg Whitman won a resounding victory in California with over 60% of the vote in the gubernatorial primary.  Whitman will now face former Gov. Jerry Brown in the general election.  Whitman defeated a handful of other candidates in her quest to become Governor of the Golden State.  In what many consider to be the most likely congressional seat to flip Republican this year, State Senator Robert Hurt won the GOP nod to take on Rep. Tom Perriello in the Fifth District in Virginia.  Running a positive campaign despite negative attacks by his opponents, Hurt fell 2 points short of a majority in a seven candidate field.  Kristi Noem avoided a runoff in a three way race to win the GOP nomination in South Dakota’s lone seat in the U.S. House.  Garnering 41% of the vote Noem easily outpaced her other opponent running up margins across the state.