This fall Google is hoping to turn your TV screen into a web browser by releasing a set top box that allows you to surf the web on your TV. A potential benefit of this move is the ability to customize ads to demographic segments and dynamically change ad content based off of news events, the weather or other variables. The big stumbling block is not technology, but hardware. Are people willing to shell out money for a box that allows them to do the same things their laptop already does? If Google is successful, time spent watching online video content will definitely skyrocket.