For the three major candidates each vying for a seat in Hawaii’s First Congressional District, it turns out that it pays to advertise. The three candidates spent a combined total of $1.7 million in the special election held on May 22nd in an effort secure spot in Washington.
Charles Djou (R) spent a total of $745k on broadcast and cable in Honolulu, or 44% of the $1.7 million total. Colleen Hanabusu (D) placed a total of $517k, or 30% of the total spend. Finally, Ed Case (D) placed a total of $443k, or 26% of all the paid political advertising in Honolulu.
Each candidate’s spending reflects a striking resemblance to the election results. Djou won nearly 40% of the vote, while Hanabusu won 31% and Case won 28%.
This chart compares each candidate’s share in the total spend with the percentage of votes they won on Election Day.
Although the DCCC placed $229k in attack ads against Djou in April, he still managed to place an effective media buy and become the next Representative for HI-01.