The Republican primary to replace incumbent Senator Jim Bunning (R-K) has recently begun heating up. Secretary of State Trey Grayson has launched his campaign onto the airwaves. Buying time over three weeks, he has placed hundreds of points into the Bowling Green, Charleston, Cincinnati, Evansville, hazard, Knoxville, Lexington, Louisville, Nashville, and Paducah markets. By doing this, Grayson has been able two ads up on the air. This “shotgun style” spending has allowed Grayson to get his two contrast ads up in almost every DMA in the state. Both of Grayson’s contrast ads can be seen here and here.

Rand Paul has not, however, been idle. Paul has actually led the charge for air presence in KY buying up time far in advance, and shoveling over $80,000 into the Lexington and Louisville markets. This heavy concentration of his resources in these two markets has allowed Paul to dominate Grayson in the state’s two largest markets (they represent roughly 60% of voters in KY). As a result, in these two markets, Paul was able to earn hundreds of points for both his positive and contrast ad.
