Archive for August, 2009

VA: And They’re Off!

Wednesday, August 26th, 2009

state-flag-virginia

After a two month silence since the end of the primary election in June, this week Creigh Deeds, Bob McDonnell, and the GOP issue group Virginia Common Sense have reemerged on the airwaves, placing new broadcast and cable advertising schedules in Virginia for 8/25-8/31. With ten weeks to go until the general election, how will each candidate allocate his campaign dollars in advertising?

Deeds placed a total of $247k in broadcast and cable this week (8/25-8/31) in all markets except for Washington, DC. He placed $183k of the total sum in broadcast, and $64k of the total sum in cable. His new ad can be viewed here. *Update: Deeds extended his flight to 9/2, placing an additional $148k in broadcast and cable. This brings his total dollars spent on advertising for 8/25-9/2 to $395k.

McDonnell placed a total of $141k in broadcast and cable this week (8/25-8/31) in all markets except for Washington, DC. He placed $107k of the total sum in broadcast, and $34k of the total sum in cable. His new ad can be viewed here. McDonnell placed another $189k in advertising for 8/31-9/6. This brings his total dollars spent on advertising for 8/25-9/6 to $331k.

Finally, Virginia Common Sense, a republican issue group, has also placed buy for $262k for 8/26-8/31 in broadcast and cable this week as well. Their ad can be viewed here.

This chart compares this week’s spending between the two gubernatorial candidates.

Each candidate placed the bulk of his advertising dollars in the Norfolk, Richmond, and Roanoke markets. Northern Virginia will most likely have to wait a while before receiving any ads in their expensive market.